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Our geofencing ads give you a competitive edge with location intelligence.
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Geofencing marketing has become one of the smartest ways to connect digital advertising with real-world behavior. By drawing virtual perimeters around specific locations, businesses can serve hyper-targeted ads to people based on where they go, not just what they search. And with audience targeting becoming more restricted across traditional platforms, location-based advertising is more important than ever for companies that want to reach high-intent prospects with precision.
As one of the top-performing geofence advertising providers in the U.S., we at GetGeofencing have helped businesses across industries launch location-based campaigns that convert. Our clients don’t just get access to advanced geofencing technology, they get full-scale strategy, in-house ad creative, and real-time optimization built for results. From retail brands targeting walk-in traffic to B2B companies aiming at key jobsite locations, we’ve proven that geofencing works, when it’s done right.
In this piece, we’ll break down what geofencing marketing is, how it’s used across industries, what it costs in 2025, and why businesses choose GetGeofencing to lead their campaigns.
Geofencing marketing is a location-based advertising strategy that lets businesses target people in specific geographic areas using virtual boundaries, or “geofences.” When someone enters or exits one of these defined zones, they can receive tailored ads on their smartphone through mobile apps, websites, or even connected devices.
At GetGeofencing, we use this technology to help businesses connect with potential customers at the exact right moment, whether that’s when they walk past a competitor’s store, attend an industry event, or visit a relevant location. It’s not about blasting ads randomly; it’s about precision and timing.
Geofencing campaigns can serve display and video ads to people based on where they are right now, where they’ve recently been, or by combining location with behavioral and demographic data. This creates highly specific targeting opportunities that reach audiences when they are most likely to engage.
The result is higher engagement, better targeting, and more qualified leads,especially for local businesses, franchises, and B2B companies that need to reach decision-makers in a specific region.
Unlike broad digital ad campaigns, geofencing focuses your message on people who are physically in places that matter to your business. This level of precision often leads to stronger engagement, better ROI, and higher-quality leads.
It is especially powerful for businesses looking to reach local customers who are nearby and ready to buy, event attendees who are gathered at a conference or expo, competitor foot traffic who are actively shopping for similar products or services, or niche B2B audiences concentrated at office headquarters or job sites.
By targeting audiences based on where they are or where they have been, geofencing creates a direct connection between real-world behavior and digital advertising performance.
Geofencing marketing is incredibly versatile, and its real power lies in how it can be tailored to meet specific business goals. From attracting nearby customers to supporting B2B sales efforts, businesses across industries use geofencing to create highly targeted campaigns that drive measurable results.
One of the most effective applications is targeting competitor locations. By placing geofences around rival storefronts or offices, businesses can reach consumers who are already showing intent by visiting those places and present them with compelling reasons to consider their brand instead.
For brick-and-mortar businesses such as retail stores, restaurants, gyms, and salons, geofencing can help increase customer visits. Ads can be delivered in real time as potential customers enter a defined area, encouraging them to stop by while they are still nearby.
Event marketing is another key use case. By geofencing conferences, expos, or community events, businesses can reach attendees during the event and continue re-engaging them afterward through remarketing campaigns. This approach is particularly valuable for B2B companies that want to stay visible after making an initial connection.
B2B and account-based marketing strategies also benefit from geofencing. By targeting office buildings, job sites, or corporate headquarters, businesses can reach professionals within specific companies they want to engage. This makes geofencing a practical tool for industries where decision-makers are concentrated in particular locations.
Geofencing also allows businesses to build custom retargeting audiences. Device IDs from users who enter geofenced areas can be captured and used for follow-up campaigns, creating repeated exposure that strengthens brand recall and increases conversion potential over time.
Geofencing is also a key tool for account-based marketing (ABM). You can create geofences around specific office buildings, corporate HQs, or industrial sites, targeting professionals within the companies you want to reach, even if you’re not physically present.
GetGeofencing can capture mobile device IDs from people who enter your targeted zones, allowing you to build custom audience segments. These audiences can be retargeted long after their initial visit, increasing brand recall and conversion potential over time.
Location-based advertising works because it’s grounded in real-world behavior, not just online browsing habits. By reaching people when they’re in the right place at the right time, it bridges the gap between digital marketing and physical intent. Here’s why it delivers results across industries:
Someone walking into a competitor’s store or attending a trade event has already signaled strong buying intent or interest. Geofencing allows your business to show up at that critical moment, nudging them toward your brand instead, when they’re already in a decision-making mindset.
Instead of casting a wide net, geofencing hones in on a specific, high-relevance audience, people who are near your business, competitors, or strategic locations. This tight targeting means your advertising dollars go toward impressions that are more likely to convert, reducing wasted budget on uninterested users.
Many businesses struggle to connect in-person activity with digital behavior. Geofencing solves that by capturing location data and using it to launch follow-up ads online, giving you a second chance to convert people after they’ve left the physical location.
Because your ads are triggered by real-time location, they feel more relevant and less intrusive. This kind of contextual delivery results in higher engagement rates, as users are more likely to respond to messaging that aligns with their current environment or actions.
The success of any geofencing campaign depends on strategy and execution, not just the technology behind it. At GetGeofencing, we design custom campaigns based on your business goals, your audience, and the real-world locations that matter. Here are a few proven strategies that deliver meaningful results:
This strategy involves placing geofences around competitor locations to target their customers directly. By delivering compelling ads while they’re visiting or shortly after they leave, you have a chance to pull attention away from the competition and toward your business instead.
Whether it’s a trade show, sporting event, or industry conference, events gather highly targeted audiences in one place. Geofencing lets you serve ads to attendees during and after the event, turning a single visit into a long-term remarketing opportunity.
We can build custom audience pools based on people who’ve previously visited your geofenced areas. These audiences can be served follow-up ads weeks or even months later, keeping your brand top-of-mind until they’re ready to take action.
Geofencing doesn’t have to work in isolation, you can combine it with behavioral targeting, age groups, income levels, or industry filters. This extra layer of segmentation improves ad relevance, helping you reach exactly the type of customer you’re looking for.
One of our most effective approaches is combining geofencing with contextual keyword targeting, which delivers ads to users based on what they’re searching for while they’re within a specific location. This gives your campaign both location precision and intent-based timing, a powerful mix.
In 2025, geofencing marketing campaigns typically range from $1,500 to $35,000 per month. The exact cost depends on factors such as the number of locations being geofenced, the size of the target area, the desired number of impressions, and the overall length of the campaign. Businesses running smaller, localized campaigns usually fall on the lower end of the scale, while national or multi-location strategies may require larger budgets.
At GetGeofencing, we work with clients to design campaigns that fit their unique goals and budgets. Costs are directly tied to the scale and complexity of your campaign, so you can invest confidently knowing your spend is focused on reaching the right audiences in the right places.
Many of our clients begin to see measurable engagement and brand lift within just a few weeks of launching a campaign. With the flexibility to run short-term promotions or long-term brand awareness efforts, geofencing marketing in 2025 offers businesses of all sizes a cost-effective way to connect with real-world audiences.
When it comes to geofencing, businesses aren’t just looking for impressions, they want real results backed by smart strategy and execution. At GetGeofencing, we bring more than just tech to the table. We provide full-service, performance-driven campaigns that help brands reach high-intent audiences, generate leads, and grow revenue. Here’s what makes us the go-to choice for location-based advertising:
We don’t just run your ads, we build them in-house. Every campaign comes with professionally designed display and video creatives that are tailored to your audience and optimized for geofencing platforms. No hidden fees, no outsourcing, and no time lost waiting for assets, just launch-ready ads that perform.
Most providers make you wait weeks before a campaign is ready to go live. Because we handle both strategy and creative internally, we can move fast, often launching within days of your initial consultation. That means less lag time and quicker results.
We don’t set campaigns on autopilot. Our team actively monitors performance, fine-tunes targeting, and adjusts creatives if needed to ensure your campaign is always aligned with your goals. Whether it’s increasing in-store traffic or generating online leads, we focus on metrics that matter.
We understand that B2B and B2C audiences behave differently, and so should your campaign. From targeting event attendees or jobsite visitors for B2B brands to capturing foot traffic for local retailers, our strategies are designed to fit your industry, audience, and buying cycle.
You’re not getting shuffled into a dashboard or automated system. You’ll work directly with our team, including a dedicated consultation with Chris, our lead strategist, to develop a campaign that fits your exact goals. We’re hands-on, responsive, and committed to your success.
If you’re ready to stop wasting budget on generic ads and start reaching the right people at the right time, it’s time to explore what geofencing can do for your business. Whether you’re targeting local shoppers, high-value leads, or niche B2B audiences, we’ll help you build a location-based strategy that delivers.
At GetGeofencing, we don’t just offer a platform, we become part of your marketing team. From strategic planning to in-house creative development and real-time performance optimization, we handle the heavy lifting so you can focus on results.
Book a free consultation with Chris to see how geofencing fits into your growth strategy, and get a campaign roadmap built for your goals.
Geofencing can typically target users within 10–30 feet of a defined location. This high accuracy makes it ideal for both densely populated areas and specific retail zones.
Yes. Geofencing campaigns don’t require a branded mobile app, ads are delivered via third-party apps and websites people already use.
Yes, geofencing uses anonymized device data and complies with privacy standards like GDPR and CCPA. It doesn’t track personal identity or sensitive info.
Campaigns can run anywhere from a few days to several months depending on your goals. Short-term promos or long-term brand awareness campaigns are both possible.
Geofencing sets virtual perimeters for ad delivery, while GPS tracking monitors real-time movements. Geofencing doesn’t track individuals, only triggers ad exposure based on entry or exit behavior.
Yes. Once a user is tagged within a geofenced zone, ads can be shown across mobile devices, tablets, and even desktops through cross-device targeting.
Not at all. Geofencing is widely used in healthcare, real estate, automotive, B2B, events, and more, any industry where location influences buying behavior.
Some businesses see engagement spikes within the first few days. However, consistent performance typically becomes measurable over 2–4 weeks.
Clear, concise display and video ads with strong calls to action tend to perform best. Ads should match the user’s environment and mindset at the moment of delivery.
Absolutely. Geofencing pairs well with retargeting, search engine marketing, and contextual advertising to build full-funnel campaigns.