Native advertising constitutes the unique style of advertising that uses paid ads to match the feel, look and the function of the media platform and format over which they appear. Native advertising can be found on social media or appear in educational and information content.
The compelling feature of native ads is its subtlety. Unlike banner ads or display ads, native ads do not have the similar traits as that of a typical advertisement and appear to be part of the page’s editorial flow. Being completely non-disruptive, you can market your products or services to your consumers without appearing to be over imposing.