Native advertising constitutes the unique style of advertising that uses paid ads to match the feel, look and the function of the media platform and format over which they appear. Native advertising can be found on social media or appear in educational and information content.

The compelling feature of native ads is its subtlety. Unlike banner ads or display ads, native ads do not have the similar traits as that of a typical advertisement and appear to be part of the page’s editorial flow. Being completely non-disruptive, you can market your products or services to your consumers without appearing to be over imposing.

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Benefits of Native Advertising

Better Control on Where the Ad will be Seen

Marketers can never be sure where the ads are going to be displayed and when. With native advertising we can purposefully place content into an environment where it will be seen by any audience we choose, sitting amongst similar content, matching intent and topic.

Captures Audience Attention

Due to its very ‘soft’ approach in comparison to other more obvious advertising methods, native advertising is much more likely to capture our audience’s attention as, when done well, is purposefully relevant content that fits in with page’s content or our social timelines.

Increases Engagement

If content is engaging, informative and relevant, as all content should be, readers are more likely to engage, with share and like content; the best native never looks like an ad, and the content it serves is so well targeted that the audience is happy to treat it like standard content.

Ad-block Friendly

Native ads are immersed in the news feed, bypassing any type of ad block software.

Better Response Rates

Consumers are prone to notice a native ad 53% more than a display ad. Purchase intent is increased by 18% due to native ads, and ad fatigue is dramatically reduced.

Elements of an Effective Native Ad Campaign

  • Captivating Headlines that Provide Value

Headlines are the most important part of any article. The main reason for the article is to entertain or inform. Use a precise headline that will resonate with consumers based on the context of where the ad appears. Relevant content = receptive audiences = successful campaign

  • Powerful Image

Headlines and Images attract users. Remember that a picture is worth a thousand words. A strong image should capture attention, inform and engage.

  • Inform and Entertain

With a headline and image to capture the users’ attention, the content should be compelling. Value added information with a mix of advertising should encourage the user to review the whole ad.

  • Align Ad with Landing Page

Ensure the landing page matches the look and feel of the ad and relates to the content of the ad. When the user clicks on the ad, trust must be established between the user and the brand. Alignment builds trust which leads to higher conversion rates.

Always consider your target audience and define objectives before creating content that will be effective for every phase of the campaign.

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  • Let’s Talk

    We will chat about your business. Find out what your goals are, who your customer is and what you are currently doing for advertising.

  • Strategies to Increase Sales

    Every business is different, and every strategy is unique. We will clearly explain different digital marketing tools and why they should be included in your campaign.

  • Start Your Campaign

    We will be with you every step of the way. From developing creatives to reporting. Every question will be answered. All analysis is guaranteed accurate and precise.