by Chris | Oct 21, 2021 | News & Events, Quick Tips, Success Stories
Connected TV Advertising Getting your ads on the big screen is expensive and not an option for many advertisers. Connected TV advertising has been called a game-changer, but it’s really just part of a larger trend that is changing how we think about traditional media....
by Chris | Sep 30, 2021 | News & Events, Quick Tips, Success Stories
Targeted Audiences: The Key to Campaign Success In the world of advertising, targeted audiences are critical to the success of a campaign. Our first step is to define a targeted audience. Simply, a targeted audience is a group of consumers who have a predisposition...
by Chris | May 18, 2021 | News & Events, Quick Tips, Success Stories, Uncategorized
Geofencing works off the location reader on your cell phone. If you can order an uber or have food delivered, your location reader is on. This means you can be added to an active audience and receive relevant advertising. What is Geofencing and How it Helps...
by Chris | Apr 14, 2021 | News & Events, Quick Tips, Success Stories, Uncategorized
Geofencing for Events Next time you go to a ballgame or any other event, take a look around. First, notice the sponsorships displaying on banners and scoreboards. Colorful flags with sponsored brands flap in the wind. Scoreboards display huge logos with lights and...
by Chris | Apr 8, 2021 | News & Events, Quick Tips, Success Stories, Uncategorized
Geo Fencing: A Quick Explanation Geo fencing works off the location reader on your cell phone. If you can order an uber or have food delivered, your location reader is on. This means you can be added to an active audience and receive relevant advertising. When...