How Big Brands are Using Mobile Geofencing Advertising MOBILE GEOFENCING ADVERTISING Smaller local businesses often face a big challenge when it comes to driving customers into stores. Likewise, increasing foot traffic is a daunting task for them. As a result, they often use door hangers, direct mail, radio spots, and [...]
Geofencing for Events Next time you go to a ballgame or any other event, take a look around. First, notice the sponsorships displaying on banners and scoreboards. Colorful flags with sponsored brands flap in the wind. Scoreboards display huge logos with lights and colors. Big Buy, Bud Lite, Riley’s Auto [...]
Geo fencing and Conversion Rate Optimization for Your Business Geo fencing works off the location reader on your cell phone. If you can order an uber or have food delivered, your location reader is on. This means you can be added to an active audience and receive relevant advertising. When [...]
Geofence Marketing: Top 7 Reasons to Do It First off, if you are not familiar with geofence marketing, don’t feel alone. It’s a relatively new technology that started with military applications to identify targets. The technology has now crossed over into the private sector and is used for geofence marketing [...]
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