Addressable Geofencing: Definition, How it Works & Benefits

July 20, 2022

From trade shows to car dealerships, the use of addressable geofencing is widespread. Let’s find out more about this location-based service!

Addressable Geofencing

What if we tell you it’s possible to target a building instead of a zip code? With addressable geofencing, you can target specific addresses now. The tool offers a competitive advantage that has been hard to get by.

This is a type of geo fence advertising which enables targeting people depending on property lines. Your targeted audience can see the ads 3-5 times a day for up to 30 days.

From direct mail to addressable TV campaigns, addressable geo fence is an effective add-on. When you have a list of addresses, this is an important tool to try.

So, let’s discuss how addressable geo fence advertising works. We also include a few reasons why you should use this campaign. Read on!

What is Addressable Geofencing?

Addressable Geofencing

If you already run programmatic ads, you might have heard of geofencing. Being a part of geofencing, addressable geo fence focuses on specific areas.

With this approach, geofencing goes hyper-specific. Instead of fencing around broad areas, you will fence around individual properties.

Yes, you can target each property at a specific street address. All you have to do is upload a list of addresses. And the ads reach out to mobile devices or connected television at those addresses.

Reasons to Use Addressable Geo Fence

Addressable Geofencing

Addressable geofencing works best when you want to retain customers. After all, it costs 5 times more to find new customers than to retain the existing ones.

Following are the reasons businesses use this method:

  • To boost customer engagement
  • To create brand awareness
  • To target audience with high-precision

Basically, it works wonders when you know who you want to target. For instance, if you are a realtor, you’d like to advertise the house on the market. In this context, you can use addressable geofence.

You can put the address of the home you want to sell. If anyone visits the home, they would be an active audience. This way, you can keep potential buyers in the loop and send relevant content.

Why Choose Get Geofencing for Addressable Geofencing?

Addressable Geofencing

Get Geofencing is one of the top-rated digital marketing agencies in Los Angeles. Our expert team has hands-on experience in how to deliver personalized and relevant geofence ads.

We can help your business reach multiple devices at the same address and target devices for up to 30 days after users have left the address.

If you have any queries, we are all ears. Give us a call at 866-951-0330 today!

Contact us for more information about Geofencing and how it works!

Chris Seminatore Get GeoFencing

About The Author:

Christopher Seminatore is the Managing Partner at GetGeofencing. He is ex-Naval Intelligence, graduated from Miami of Ohio, currently resides in Baja California and guest lectures at UC Irvine on Hyper-Local Marketing for the Business Administration Master’s Program. He is spearheading another project to assist business owners aptly named GetGeoLocal. Mr. Seminatore is an avid motorcycle enthusiast that hates working out but does it anyway. Go Bengals, Go Rams!  

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