Addressable geofencing is uploading addresses into our platform and serving ads to cross-platform devices at those addresses. Look at it as a digital direct mail campaign that hits your audience 3-5 times a day for up to 30 days.
It is a new, powerful marketing strategy that accurately targets specific households and businesses with targeted display advertising.
Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution, Addressable Geo-Fencing makes all household targeting efforts more effective.
With Addressable Geo-Fencing campaigns, advertisers upload up to 1 million street addresses. Those street addresses are then automatically converted into geo-fences that conform to the plat lines of each address. Then, devices seen within those plat lines are targeted with mobile, video, and/or OTT/CTV ads. As mentioned, additional demographic overlays can also be applied.