HOW ADDRESSABLE GEOFENCING WORKS

Addressable geo-fencing is uploading addresses into our platform and serving ads to cross platform devices at those addresses. Look at it as a digital direct mail campaign that hits your audience 3-5 times a day for up to 30 days.

It is a new, powerful marketing strategy that accurately targets specific households and businesses with targeted display advertising.

Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution, Addressable Geo-Fencing makes all household targeting efforts more effective.

With Addressable Geo-Fencing campaigns, advertisers upload up to 1 million street addresses. Those street addresses are then automatically converted into geo-fences that conform to the plat lines of each address. Then, devices seen within those plat lines are targeted with mobile, video, and/or OTT/CTV ads. As mentioned, additional demographic overlays can also be applied.

We can also do demographic overlays like gender, age, and income. This makes sure we are getting your ad in front of the right person and ad dollars are not being wasted.

  • The advertiser provides a list of addresses.

  • The addresses are matched against plat line data to collect the exact physical location, size and shape of the property.

  • The system then geo-fences each matched address to collect and target the location. If desired, desktop, laptop, and OTT/CTV devices are also targeted.

  • Audiences at every single address are updated daily.

The lists of addresses are easily onboarded, matched and scrubbed of any personally identifiable information (PII) so that there is no risk of breach in privacy.

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End user satisfaction

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People Reach of Targeted Display

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Global reach

Our Addressable GeoFencing service will help you succeed. Let’s get started

Benefits

Advantages of Addressable Geofencing Campaigns Include:

  • Highly precise

    Targeting is based off plat line data from property tax and public land surveying information to maximize precision of addresses being targeted.

  • Improved reach

    Over IP-based solutions, which are being limited due to truncation of IP addresses in programmatic advertising.

  • Granular reporting

    Report and break down campaign performance by ZIP+4 level.

  • Provides foot traffic attribution

    Conversion Zones can be used with addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.

  • Cross Device

    Targets all individuals at the address on multiple devices. This enables targeting of devices for up to 30 days after they have left address.

  • Upadating

    Audiences are updated daily.

  • Highly scalable

    Up to 1 million physical addresses can be targeted per campaign.

  • Effectiveness

    Improves performance of addressable TV, direct mail, and other campaigns that target specific households by extending their reach, improving their frequency, and providing attribution.

  • Personalize

    Personalize creative based on address level intelligence.

  • On-board offline data

    Effectively and efficiently on-board offline data. Create granular audiences from CRM systems and other offline databases (e.g., automotive lease renewals, households using internet but not video/cable, etc.).

WHO WE SERVE

How Geofencing Campaigns are being Applied to these Industries?

Any business that has access to physical address lists where address-level targeting is valuable, such as:

  • Utility Providers– Cable, Internet, Electric, etc.
  • Auto Industry– Car Dealerships, Auto Services, etc.
  • Real Estate– Brokers, Agents, etc.
  • Restaurants– Fast Food Restaurants, QSR, etc.
  • Charities– Fundraising, Event Awareness, etc.
  • Healthcare– Dentists, Physicians, Veterinarians, etc.
  • Politics– Political Parties, Campaign Awareness, etc.
  • Financial Services– Banks, Credit Card Companies, Financial Planning, etc.
  • Direct Mail Companies– Catalog, Post Card, All-In-One, Standard etc.
  • And more.

AUTOMOTIVE

Automotive

A local auto dealership is interested in targeting addresses that are due for an upcoming lease renewal.

Each physical address that is on their lease renewal list is served targeted display ads promoting special offers.

CABLE/INTERNET

Cable/Internet

A cable company that provides residential cable and internet services is interested in targeting addresses that are current cable subscribers, but not internet subscribers.

The physical address that is a cable subscriber but not an internet subscriber is served ads promoting special offers about their internet services.

REAL ESTATE AGENTS

Real Estate Agents

Real estate agents are outlining their farms with ads for homeowners in their designated area. Additionally, agents are geofencing open houses to serve ads to individuals looking at houses for sale.

FAST FOOD RESTAURANTS

Fast Food Restaurants

A local franchise quick service restaurant is interested in pushing out a promotion to surrounding neighborhoods.

Each physical address on their marketing list is served targeted display ads promoting special offers.

DIRECT MAIL COMPANY

Direct Mail Company

A direct mail company wants to support a direct mail campaign with targeted display ads.

The company uses the same address level data to reach web connected devices that reside within the residence or business through video, OTT/CTV, display and native. Further, visitation rates of targeted addresses to advertiser physical locations can be measured to validate total campaign impact on foot traffic.

HEALTHCARE

Healthcare

A local dentist office is interested in pushing a promotion to current patients about their new teeth whitening services.

Each physical address on their marketing list is served targeted display ads promoting special offers about their services.

INDUSTRIES WE SERVE

OUR CLIENTS

How It Works

GET A FREE CONSULTATION

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  • Let’s Talk

    We will chat about your business. Find out what your goals are, who your customer is and what you are currently doing for advertising.

  • Strategies to Increase Sales

    Every business is different, and every strategy is unique. We will clearly explain different digital marketing tools and why they should be included in your campaign.

  • Start Your Campaign

    We will be with you every step of the way. From developing creatives to reporting. Every question will be answered. All analysis is guaranteed accurate and precise.