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Retail brands are using the best geofencing platforms to develop mobile geofencing marketing. How does it work? Learn through this blog.
Before we get into the details of how mobile geofencing can be beneficial for retail businesses, let’s clear out the concept of what mobile geofencing is.
Mobile geofencing uses GPS-enabled devices or smartphones to assign an ID to each person. When the ID intersects with your area of interest marketers serve ads to customers encouraging them to make a purchase. Mobile geofencing is a strategy generally used by the best geofencing platforms to target customers’ locations who are potential buyers for their businesses.
However, to really boost traffic, there are certain marketing methods with mobile geofencing. Here are 5 effective tips to follow.
Keeping The Boundaries Clear
With mobile geofencing, you need to make sure that the boundaries are clear. Overlapping fences can lead to confusion with data or worse, your audiences get irrelevant ads.
Likewise, with too many boundaries, your audiences get repetitive notifications. According to reports, around 66% of people ignore irrelevant ads.
Target People Who Are “Ready to Buy”
This works great for mobile marketing which is all about quick results. Targeting “ready to buy” customers would fetch you instance foot traffic and sales.
For instance, if your store is located in the mall, you can send notifications to people as soon as they arrive near your store or in the mall. This way you encourage audiences to make a purchase with great discounts.
Use Data to Target Events and Trade Shows
For any retail company, date and time matter a lot. Geotargeting allows you to target location, date, and time as well. Therefore, local businesses can leverage this data to target people during events and trade shows.
If you have a restaurant, you can target your visitors with discounts, especially for a specific event.
Use Programmatic Ads
Boosting traffic with programmatic display ads or videos can enhance the foot traffic of your business. Try to send ads and notifications to people who are near the area of interest.
Target The Competitor
Your competitor is one of the biggest paths for you to get new customers. These people are already interested in a product or service similar to yours. All you need to do is give them a better deal!
Hence, serve them with coupons, discounts, and offers they can’t refuse.
To Conclude
Ready to make your digital ads better and more customer-centric? Get Geofencing is one of the best geofencing platforms that help you target customers who are important to your business. Call us to book an appointment!
