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Geofencing Marketing – A Key to Sustain Business Growth

March 18, 2023

geofencing examples

Are you looking for an innovative marketing approach to grow your business? If so, geofencing can be an incredible resource to meet your business goals. 

Geofencing marketing involves building virtual fences around a specific geographic radius and delivering targeted messages to demographics. It enables businesses to target potential customers with laser precision and increase their in-store footfalls. For these obvious reasons, small and large-scale marketers have started using this location-based marketing tool. In this blog, let’s dive into some top geofencing examples followed by the strategies marketers usually prefer.

Explore the top geofencing examples.

Considering the benefits of geofencing, big brands have started leveraging the tool to maximize their sales and strengthen their customer base. Take a deeper look into the following geofencing examples for better understanding.

Burger King:

Geofencing examples

You must be familiar with Burger King’s Whopper Detour campaign. Isn’t it? The brand used geofencing to target potential customers of McDonald’s with enticing ads and drive them to their store. According to the ad, customers placing orders through the Burger King app could enjoy their Whopper for just 1 cent. The competitor geofencing campaign has succeeded in luring away McDonald’s customers to Burger King, generating high sales and revenues.


Geofencing examples

Another important geofencing example is Uber. International airports do not allow taxis and Ubers to enter their geographic radius to avoid clogging. As a result, finding an Uber at the airport is pretty challenging for travelers. To avoid this problem, Uber has started using geofencing, which can improve customer experience. Geofencing international airports in Los Angeles, the brand targets people actively searching for taxis in nearby locations to reach their respective destinations. It sends ad notifications through the Uber app and helps travelers take a ride immediately. 


Geofencing examples

The car dealership brand created geofences around physical locations with a high concentration of car buyers. These target zones even included local competitor locations where people often stop by to purchase a car. Defining their target and conversion zones, Volvo attracted many people actively searching for a luxury car and encouraging them to take a test drive.

Common geofencing strategies that marketers prefer

Are you excited to learn about the effective geofencing marketing strategies that can drive satisfactory business results? Here are a few of them.

Search retargeting Search retargeting using geofencing enables businesses to advertise their brands to people who have recently searched for their products or services on search engines. The specialty of this marketing strategy is getting an insight into search keywords and developing ads accordingly.

Mobile advertising – Geofencing has given mobile advertising a new height. Using this tool, you can run personalized ad campaigns on mobile devices crossing a geofence and find people actually interested in your products/services. Whether a mobile app or a website, you can send timely ads on mobile platforms frequently accessed by customers.

Audio advertising – Geofencing-enabled audio advertising allows advertisers to target radio listeners through ads between podcasts. It’s a result-driven technique to attract people while driving, exercising, or anytime when they listen to the radio.

Connected TV advertising – As an advertiser, you can run a geofencing advertising campaign on connected TV channels. This ad campaign can steal the attention of potential buyers while they watch TV content online. These personalized and targeted TV commercials can build brand awareness and generate a highly positive response.

What’s more?


Geofencing does not just confine to marketing and advertising. Instead, it has multiple uses in the workplace, fleet management, travel & hospitality, military sectors, etc. It shows how effectively the technology has spread across several domains, leaving no reason for marketers to avoid this tool.

Would you like to incorporate a geofencing marketing strategy for your business? You can consult with our experts and ask for our scalable geofencing solution. You can even go through our geofencing examples and testimonials. Visit Get Geofencing today and excel your business.

Want to know more about geofencing? You can browse our website or call us at 866-951-0330.

Christopher Seminatore

Owner – GetGeofencing

Christopher Seminatore started his career as a Naval Intelligence in 1989. During this time, he became familiar with location-targeting technology and understood its usage in the military sector. It’s when Seminatore gained interest in geofencing, and today he is the managing partner at Get Geofencing. He works as a guest lecturer at UC Irvine, California. He deals with Hyper-Local Marketing for Masters Business Curriculum.

Contact us for more information about Geofencing and how it works!

Chris Seminatore Get GeoFencing

About The Author:

Christopher Seminatore is the Managing Partner at GetGeofencing. He is ex-Naval Intelligence, graduated from Miami of Ohio, currently resides in Baja California and guest lectures at UC Irvine on Hyper-Local Marketing for the Business Administration Master’s Program. Mr. Seminatore is an avid motorcycle enthusiast that hates working out but does it anyway. Go Bengals, Go Rams!  

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