Event targeting captures cell phone data of people attending an event.
This data is then used to serve the audience targeted display ads.
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Event targeting captures cell phone data of people attending an event.
This data is then used to serve the audience targeted display ads. It’s a powerful strategy that can build real-time, targeted audiences very quickly. The audience is then served targeted display ads 3-5 times a day for up to 30 days after the event.
Sporting events, conferences, conventions, trade shows, concerts, music festivals, fairs, cultural events, parades, and more are perfect opportunities to capture a relevant audience interested in your product or service.
Most of the people at any given event will have their cell phones with them—meaning, advertisers can capture their attendance at the event and then market to them up to 30 days after the event.
Leverage the Real Estate in the Hands of Your Prospect
We use ad space in the hands of people attending the event! People constantly access their phones at events.
Checking social media, taking selfies, researching products, and checking the weather forecasts are just a few reasons people hop on their phones while attending an event or show.
An ad in their hand is just as likely to be seen as a digital billboard, show booth, flyer, or hanging vinyl ad.
A Cost-Effective Approach
Trade shows are expensive to set up a booth.
Sponsored signage can run thousands of dollars for a couple of hours.
Get GeoFencing Event Targeting is a digital campaign that allows you to pay for measured impressions as well as design multiple ad sizes and messaging.
A small business can reach a premium audience and can continue to advertise to the targeted audience for up to 30 days after the event.
Some Advantages of Addressable Geofencing Campaigns Include:
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Precision
Targeting is based on plat line data from property tax and public land surveying information to maximize the precision of addresses being targeted.
Reach
Over IP-based solutions, which are being limited due to truncation of IP addresses in programmatic advertising.
Granular Reporting
Report and break down campaign performance by ZIP+4 level.
Foot Traffic Attribution
Conversion Zones can be used with addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
Cross-Device
Targets all individuals at the address on multiple devices. This enables targeting of devices for up to 30 days after they have left address.
Scalability
Up to 1 million physical addresses can be targeted per campaign.
Effectiveness
Improves performance of addressable TV, direct mail, and other campaigns that target specific households by extending their reach, improving their frequency, and providing attribution.
Personalize
Personalize advertising creativity based on address-level intelligence.
Onboard Offline Data
Effectively and efficiently onboard offline data. Create granular audiences from CRM systems and other offline databases (e.g., automotive lease renewals, households using the internet but not video/cable, etc.).
Daily Updates
Audiences are consistently updated daily.
Get Around Exclusivity
Competitors cannot ban you from advertising at an event with exclusivity agreements. Have your competitors spend all that money marketing their tent events or sponsoring that sporting team.
You don’t have to be an exclusive sponsor and commit to something months in advance. Event Targeting campaigns can be developed quickly and get your business in front of the audience attending any event.
Serve Multiple Locations at Once
With Event Targeting, you can have campaigns operating in multiple locations at the same time, usually at a fraction of the cost.
Your Campaign is Still Active After the Event
As stated, you are still advertising to the event attendees up to 30 days after the event. With traditional advertising, the campaign ends as soon as the event is over. Our targeted display provides frequency and reach, which are paramount for a successful advertising campaign.
Let’s Strategize!
Let’s chat about your business. Find out what your goals are, who your customer is, and what you are currently doing for advertising. Every business is different, and every strategy is unique. We will clearly explain different digital marketing tools and why they should be included in your campaign.
Contact Us
When you call we won’t just give you a price, we’ll talk. Yes, really – a business conversation between two professionals where we’ll discuss your business, your business goals, and your marketing budget with zero pressure! We will give you the information for you to make an informed decision if Targeted Display Advertising is right for you.
