Digital Fencing Marketing: How it Works for Political Campaigns

June 28, 2022

Have you recently heard that geofencing helps in political campaigns? Here’s how digital fencing marketing can help political campaigns.

digital fencing marketing

As you know, voter awareness matters. They will not vote unless they find someone they trust. With digital fencing marketing, you will get to know your voters. On top of it, you can send info about campaigns directly to them. But what is geofencing? It’s a marketing tool that lets you target people. Their geographical location is the key here. So, the specific location can be around a city or voting district. If someone has been or is in the area, they are an active target audience. When they see an ad online, the ad will be based on the area information.

Meanwhile, its popularity is beyond the business sectors. In this post, we go over how geofencing connects to political campaigns.

Political Campaigns via Geofencing

digital fencing marketing

Political geofencing allows targeting voters within a specific zone. Thanks to the tool, you can boost voter outreach. Geofencing shows ads based on the audience’s activities.

For instance, you can use geofencing to target people attending the mass. Politicians can use the data to reach core voters, too.

Targeted Advertising

digital fencing marketing

Geofencing helps you get the best out of digital advertising. Politicians can run targeted ads and use key demographics. From people’s interests to where they have been – there’s a lot to know. While not everyone finds the level specificity useful, you can put hyper-specific demographics in use. The sheer benefit of using an ad before a college graduate with no party affiliation is remarkable. 

Instead of focusing on the wrong group, digital fencing marketing finds the right people. 

Using Geofencing for Political Branding 

digital fencing marketing

Why should people vote for you? How do you want people to see you? Roll out your advertising with these questions. In due time, you will build your brand. 

Eventually, people will figure out the way they want to associate with you. You can address the points that make you different from others. Run a SWOT analysis to understand your strengths, weaknesses, opportunities, and threats. 

Digital marketing fencing brings you in front of the right people. Additionally, your brand will build other communications throughout. Use geofencing to establish a consistent brand. 

Choose Get Geofencing for Political Fencing

Use geofencing and reach potential voters. While you do not have a large staff, targeted ads are money-saving.

You can partner with Get Geofencing and send out meaningful messages. Relevant messaging resonates with voters. You can share. At the same time, you can share the campaign’s message. By 2024, there will be 308.39 million smartphone users.

In the end, we can offer custom solutions. You can plan flexible campaigns. In addition, we keep the needs of the voters in mind. To know more, call us today! 

Contact us for more information about Geofencing and how it works!

Chris Seminatore Get GeoFencing

About The Author:

Christopher Seminatore is the Managing Partner at GetGeofencing. He is ex-Naval Intelligence, graduated from Miami of Ohio, currently resides in Baja California and guest lectures at UC Irvine on Hyper-Local Marketing for the Business Administration Master’s Program. He is spearheading another project to assist business owners aptly named GetGeoLocal. Mr. Seminatore is an avid motorcycle enthusiast that hates working out but does it anyway. Go Bengals, Go Rams!  

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