Geo-Fencing Companies: How They Target Customers Near Your Business

May 12, 2022

Did you know that you can target customers near your business with digital ads that appear on cell phones, laptops, desktops, and even television?

Learn about how Geo-Fencing Companies target customers near your business. With the services of top geo fencing companies like www.getgeofencing.com, you can target an audience that attends physical locations. With this type of service, you can create a virtual fence around a specific area and target customers who are located within that area. They will receive 3-5 ads a day for up to 30 days. This is a great way to reach more potential customers and boost your sales! We will discuss the benefits of using geofencing companies for target marketing and provide tips on how to get started.

If you are looking for target marketing strategies that can help you reach more customers, then you should definitely consider professional geo fencing companies. Geo-fencing allows you to target customers based on their location, which means that you can send targeted messages to all of their devices, 3 to 5 times a day for up to 30 days. This is a great way to grab the attention of potential customers who are near your business. Not to mention, it can also help you boost your sales!

How to Get Started with Geo-Fencing Companies

So, how do you get started with geofencing companies? First, you need to identify the target area that you want to fence off. Where are your potential customers? This can be a specific radius around your business or a certain location that your target customers frequent. Once you have identified the target areas, you need to set up the virtual fence. This can be done with a simple call to GetGeofencing.

Once the fence is set up, you can start targeting customers who are located within that area. You can target them with ads, coupons, or special offers. If you want to reach even more customers, you can combine geo fencing with other target marketing strategies such as social media marketing or email marketing.

Launching Geofencing Campaigns

Before you implement geofencing, you should consider the journey of your customers. Where do they typically go? What other businesses interest them? What questions do they ask? When you understand your customers, you can create geofencing campaigns that are more likely to result in customers.

For example, let’s say you own a restaurant near a popular tourist destination. You could target potential customers who are searching for restaurants in the area with geofencing services. Or, let’s say you own a clothing store near a college campus. You could target students who are searching for clothes in the area with geofencing services.

Geo-Fencing Companies: Here are some tips when working with a geofencing company:

1. Draft Geofencing Ads that Speak to Your Audience.

When you create your ad copy, make sure it speaks to your target audience. What are their needs? What are their pain points? Address these in your ad copy to grab their attention. Here is a geofence services short video that goes into further detail.

You want your ad to catch your audience’s attention and get them to engage. So, how can you create a geofencing ad that works for your audience?

Some things to keep in mind:

– Who is your target audience?

– What are their needs?

– What are their pain points?

– How can you address these in your ad copy?

By keeping these things in mind, you can create an effective geofencing ad that will grab the attention of your target audience.

Make sure your ad is relevant to your target audience. If you’re targeting college students, for example, then you want to make sure your ad copy is relevant to them. College students are likely interested in discounts, sales, and coupons. So, make sure your ad copy speaks to their needs.

Include a Call to Action

Your ad copy should include a call-to-action. This is what you want your target audience to do after they see your ad. Do you want them to visit your website? Download a coupon? Visit your store? Make sure your call to action is clear and concise.

By including a call-to-action in your ad copy, you can increase the chances of your target audience taking the desired action.

Use Demographic Information

Geo-Fencing Companies group people based on this information to help deliver ad content that’s relevant to them. By segmenting your audience, you can create different types of ads that resonate with your audience. And, as a result, you can increase your conversion rate.

● Demographic information

● Location

● Buying habits

● Hobbies

● Interests

● Browsing behavior

Create Visually Compelling Ads and Copy

Geo-Fencing Companies can help you build Build creative and enticing ads that compel people to visit your business. By understanding your target audience, you can create content that appeals to their needs. And, as a result, you can increase the chances of them taking the desired action.

2. Location is Critical for Geofencing Campaigns

When you’re setting up your geofence, you want to make sure you target the right location. You don’t want to target too large of an area because then your ad will be less relevant to potential customers. But, you also don’t want to target too small of an area because then you may miss potential customers. A worldwide top geo fencing company like www.getgeofencing.com will help you get the right balance.

When you create your fences, place them where they have the most impact. Determine where your target audience spends their time before visiting your business. Whether it’s a shopping mall or a specific block in the city, you want to set up a geofence where your audience is most likely to enter it. Competitor locations are ideal for target zones on geofence campaigns.

As a geofencing example, a restaurant that serves lunch may find that many people visit Starbucks on their way to work. As a result, they could set up a geofence on and near the local Starbucks to show ads to potential customers waiting for their coffee. By choosing the right location, you’ll create a more successful geofencing marketing strategy.

It’s important to find the right balance when you target your geofence location. You want to target an area that’s large enough to reach your target audience but small enough so that your ad is relevant to them.

By targeting the right location, you can create a successful geofencing marketing strategy that reaches your target audience.

3. Size Matters

The size of your fence will depend on the type of business you have. If you have a brick-and-mortar store, then you’ll want to target a smaller area. But, if you’re a service-based business, then you can target a larger area.

It’s important to keep in mind the radius of your target location when setting up your fence. The radius is the distance from the target location. For example, if you set up a geofence around a coffee shop, then the radius would be the distance from the coffee shop.

You want to make sure your fence is small enough so that it’s relevant to potential customers. But, you also don’t want it to be too small because then you may miss potential customers.

By keeping your fence the right size, you can target potential customers and drive results for your business.

Geo-fencing companies can help you target potential customers near your business.

How Geofencing Helps Businesses Increase Sales

So, what’s the ideal fence size? If people typically walk to your business, the ideal fence size is a maximum four- to five-minute walk to your location. For companies where people usually drive, a maximum four- to five-minute drive to your company is ideal.

This ensures potential customers are relatively close to your business when they see your ad. And, as a result, you’re more likely to convert them into a customer.

When you have bigger geofences, you run into more problems. If you had a geofence that accommodated a 20-minute drive, people are less likely to visit your business. You’re too far away, and your offer may not have enough value for someone to make the drive.

On the other hand, if your geofence is too small, you may not reach potential customers. They could be outside of your fence when they see your ad and never enter your target location.

By finding the right balance, you can create a successful geofencing marketing strategy.

To sum it up, these are a few things to keep in mind when you’re setting up your geofence:

– Target the right location

– Find the right balance of fence size

– Make sure your ad is relevant to potential customers

By following these tips, you can create a successful geofencing marketing strategy that drives results for your business.

If you are think a top-rated geo fencing company would be a good match for your marketing mix, visit us at www.getgeofencing.com or call Chris at 866-951-0330.

Contact us for more information about Geofencing and how it works!

Chris Seminatore Get GeoFencing

About The Author:

Christopher Seminatore is the Managing Partner at GetGeofencing. He is ex-Naval Intelligence, graduated from Miami of Ohio, currently resides in Baja California and guest lectures at UC Irvine on Hyper-Local Marketing for the Business Administration Master’s Program. He is spearheading another project to assist business owners aptly named GetGeoLocal. Mr. Seminatore is an avid motorcycle enthusiast that hates working out but does it anyway. Go Bengals, Go Rams!  

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