Connected TV Advertising

Getting your ads on the big screen is expensive and so is not an option for many advertisers.

Here comes connected TV advertising for your rescue. Marketers call this a game-changer. But it’s just a part of a larger trend that is changing how we think about traditional media. The rise of connected TVs and streaming video is because people these days watch television online. They prefer online TV content as they can skip commercials. As a result, advertisers find new ways to reach their audience without being disruptive or intrusive.

Furthermore, TV advertising allows brands to connect with viewers engaged in a content. Using this technique, you can target audiences based on demographics, psychographics, location data, and other characteristics. Unfortunately, reaching out to audiences precisely is not possible with traditional TV ads.

Video Ad Formats

Video ad formats like skippable pre-rolls are ideal for small businesses. If you don’t have large budgets or can’t afford prime time slots during popular shows, these ads are perfect.

Here are some common video standards for distribution throughout connected television channels:

VIDEO STANDARDS

• Dimensions: 960×720 px and 960x540px 
• Audio bitrate: 128 kbps or higher 
• Video bitrate: 2.0 Mbps or higher 
• Preferred format: mp4 (h.264)

Are you looking for a new way to advertise?

Connected TV is the Next Frontier in Digital Advertising

It’s an incredible opportunity for brands and marketers to reach their audiences on premium content. It allows brands to stream ad content either on a smart TV or through an over-the-top device. You can serve these ads either before content or during traditional commercial breaks.

With Connected TV, your ads will appear alongside some of the most popular shows on television today. Be it sports, news, entertainment, or kids, you can reach your target audience wherever they are watching video content. You have access to real-time data about the show people watching at any given time. Seeking the analytical data, you can get an idea where your ad dollars are exactly going. 

Additionally, with our advanced targeting capabilities, we make sure that only relevant viewers see your ads. It further helps increase engagement rates by up to 30%. 

We also offer dynamic creative optimization (DCO). It allows us to optimize each ad impression based on performance metrics like viewability and completion rate. We use this optimization process across all screens throughout the entire campaign lifecycle. As a result, it maximizes results while minimizing costs per impression. Moreover, we ensure that every dollar spent targets engaged consumers who actually want to hear from brands like yours!

Contact us today if you would like more information about how we can help grow your business using Connected TV!

Evidently, smart TVs are quickly becoming the norm in homes across America. Since these devices can connect to the internet, they offer a variety of entertainment options. For example, movies and TV shows on Netflix, Hulu, Amazon Prime Video, HBO Now and YouTube. Furthermore, these can also provide access to social media sites like Facebook or Twitter with just a few clicks. Let’s take a closer look at the changing viewer landscape.

The way we consume media is changing. More and more people are watching videos on their TV, tablet or smartphone. This change has led to a new form of advertising: Connected TV Advertising. In this article, you will learn all about what it is and how it could work for your business!

Connected Television and Targeted Audiences

Have you ever experienced that moment when you are watching your favorite show and suddenly there is an advertisement? You can’t help but think “Hey! I’m already paying for this service. Why am I getting these ads?” Connected TV advertising is different because it targets the viewer based on their interests. The entire ad will be relevant to what they are currently viewing or doing. It implies that interrupted advertisements won’t irritate people.

Being a business owner, you know how important it is to stay on top of the latest trends in technology. Connected TV is one such trend that can help your business grow. Learn everything about what connected TV advertising entails and if it’s right for your company.

Moreover, connected TV advertising enables you to reach audiences watching TV content in their own homes. Therefore, if you’re looking for new ways to advertise, you can use this effective technique. 

The age of “traditional” broadcast television advertising has come and gone. But that doesn’t mean businesses should stop marketing on TV altogether. Connected TVs let you deliver ads specifically to customers watching content related to your business. The best thing is you can send these ads without interrupting their viewing experience!

The advent of high-speed internet and the ubiquity of smartphones has left many wondering how they can reach potential customers. Connected TVs are one solution to this problem, as they allow for advertising campaigns that cater to specific demographics.

For more information about advertising on connected television, click here

Our experienced staff will be more than happy to answer any questions. We even help launch your campaign quickly and within budget.