Geo Fencing Advertising – What It Is & Types | Get Geofencing

July 15, 2022

What is geo fencing advertising? What are the ways you can use it? Let’s go through this blog to figure out which option is feasible for you.

geo fencing advertising

Did you know a staggering 46% of people spend 5-6 hours on their phones? Nowadays, our life is intrinsically linked to the internet. We spend most of our time online! If you run a business, the stats are crucial to your marketing strategy. Because you can use geo fencing advertising to target the right people at the right time. In addition, you get to send the right content too.

After all, you want to make sure your business appears before your potential customers. Your prospect has a high probability to respond to an ad that caters to their needs.

So, with this blog, we are about to tell you what geofencing is and how it brings success to your business.

Understanding Geo Fencing Advertising

geo fencing advertising

Let’s go through what we understand by geofencing.

Geofencing is the way to put a virtual perimeter around a specific location. Marketers gather data from mobile devices where customers enter the location.

With location data, you can send ads to those who entered the geofenced area. And the geofence ads show up on apps and websites.

The targeted audiences see the ads 3-5 a day. You can also create static, television commercials, and videos. Here we mention two types of marketing capabilities: event geofencing, and addressable geofencing.

Trade Show or Event Geofencing

geo fencing advertising

Through event geofencing, you can gather mobile data of attendees. Then the targeted audience notices the ads for up to 30 days even after the event is over.

It is an effective way to run sponsor campaigns. Also, event geofencing lets you put your business in front of the right people.

Along with a re-targeting campaign, your business can stay in front of potential customers for months.

Addressable Geofencing

geo fencing advertising

This tactic requires you to upload a list of addresses on a geofence platform. The ads will appear on cross-platforms. Think of a direct mailer to reach out to you 3-5 times a day.

Addressable geofencing uses a multi-channel approach or can act as a stand-alone tactic. In addition, you can run radio or TV campaigns, print advertising, and direct mail.

The Bottom Line

In the end, you can see a significant boost in your business with the use of geo fencing advertising. You can reach out to us with our queries; we will offer custom solutions and take your business closer to its goals.

At Get Geofencing, we deliver data-driven reports to keep you updated on the ad performance. So, let’s get started with Get Geofencing today!

Contact us for more information about Geofencing and how it works!

Chris Seminatore Get GeoFencing

About The Author:

Christopher Seminatore is the Managing Partner at GetGeofencing. He is ex-Naval Intelligence, graduated from Miami of Ohio, currently resides in Baja California and guest lectures at UC Irvine on Hyper-Local Marketing for the Business Administration Master’s Program. He is spearheading another project to assist business owners aptly named GetGeoLocal. Mr. Seminatore is an avid motorcycle enthusiast that hates working out but does it anyway. Go Bengals, Go Rams!  

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