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Geofence Marketing for Law Firms

February 16, 2023

Geofencing has made it easier for marketers to put their brands in front of the target audiences. Whether it’s a real estate company, restaurant, or car dealership, businesses leverage the power of location-targeting technology to streamline their marketing efforts. Guess what? Law firms are not at all an exception.

Geofence marketing for law firms is considered a powerful digital marketing tool. As an attorney, it can be a key to your success if you use it properly. Are you interested in law firm geofencing? Dig deep into this blog to get better insights into this tool and learn how it works for attorneys. 

What is geofence marketing for law firms?

Generally, geofence marketing is an advanced location-based marketing method that enables advertisers to promote their brands in a specific geographic location. It involves building digital parameters around local areas where potential customers frequently visit. By doing so, businesses can ultimately reach people actively looking for their products or services and entice them to their storefronts. The marketing approach remains the same for law firms.

Suppose you are an injury lawyer and want to promote your legal services. Using a geofencing marketing platform, you can develop geofences around hospitals. When potential clients enter this location, you can collect the locational data, get their insights, and send personalized ads to attract them to your doorstep. Indeed, it’s the best way to reach potential clients and enable faster conversions.

How is a geofencing marketing tool beneficial??

A well-featured geofencing ad platform has AI or artificial intelligence operating in the background. It helps businesses find people with positive behavioral responses and allow them to target these audiences appearing in that specific location. For instance, injury lawyers can use this platform to identify people who have recently met with an accident. When they actively look for a law firm to claim financial compensation, AI helps attorneys collect their mobile data effortlessly. 

Besides, a geofencing advertising tool enables advertisers to set up their target and conversion zones and track customers’ actions in a campaign. Customers’ actions represent their movements from target zones to the conversion zone, i.e., your law office. Once you set up a campaign, you can monitor these activities and measure your progress in real-time.

What are the best practices for law-firm geofencing?

In geofencing, some regular practices involve –

  • Selecting appropriate targeted locations
  • Building a sizeable geofence 
  • Acknowledging customer journey
  • Introducing a business-specific geofencing strategy
  • Optimizing geofencing ad campaign

But when it’s about the best practices for law firm geofencing, I suggest attorneys create a value ad for audiences. Adding value to an ad implies making the ads customer-centric. It should be engaging, relevant, and up-to-date and contain a powerful CTA, encouraging potential clients to click on the ad. 

What you can do is – analyze customer data and understand their behavioral pattern, buying intent, and preferences. It will help develop more personalized ads for your law-firm.

Different areas law firms can target using geofencing

Using geofencing, law firms can target multiple locations. For example – 

  • An injury lawyer can focus on hospitals.
  • A criminal lawyer can geofence local jails and police stations.
  • A DUI lawyer can target bars and pubs.
  • A divorce lawyer can reach therapist offices and counseling centers.

Does geofencing comply with legal guidelines?

Indeed, geofence marketing complies with legal and ethical guidelines. It maintains all privacy and ensures that every business promotes its brand without losing data. The best thing about this tool is that it discards ads featuring blood or gore to avoid controversy. You can create information-rich, engaging ads and advertise your law firm to the target audiences.

Sounds interesting, right? Tune in to – 

YouTube: https://bit.ly/3BVMDYt
Google Podcasts: https://bit.ly/3n9P8jP
Apple Podcasts: https://apple.co/3G5mBV9
Spotify: https://spoti.fi/3nbFQni
Consultwebs site: https://bit.ly/LAWsome_Podcast

And learn more about law-firm geofencing.

Last thoughts – Get started with a law-firm geofencing campaign

Geofence marketing for law firms is highly effective compared to other digital marketing techniques like social media marketing. Though many attorneys believe social media platforms like Facebook and Instagram can bring more fascinating results, in reality, the picture is different. Studies have confirmed that law firms using geofencing technology experience a better bottom line than attorneys who don’t. So, if you are heading towards promoting your law firm, leveraging the power of geofencing is a better option. 

Contact Get Geofencing, a leading location-based marketing partner, and talk to our experts. They use the right tools and techniques to design an ad campaign for attorneys.

For more information, check out our YouTube videos on geofencing. You can also browse our website https://www.getgeofencing.com/ or call us at 866-951-0330.

Christopher Seminatore

Owner – GetGeofencing

Christopher Seminatore, the owner of Get Geofencing, started his professional journey as a Naval Intelligence back in 1989. It was when he became familiar with this location-targeting technology. During the Gulf War, militants used this tool to locate high-interest targets. Currently, he is a guest lecturer at UC Irvine, California. He teaches Hyper Local Marketing. Want to explore more about him and his geofencing tool? You can check out his podcasts on various platforms like Spotify, Google, and Apple Podcasts.

Contact us for more information about Geofencing and how it works!

Chris Seminatore Get GeoFencing

About The Author:

Christopher Seminatore is the Managing Partner at GetGeofencing. He is ex-Naval Intelligence, graduated from Miami of Ohio, currently resides in Baja California and guest lectures at UC Irvine on Hyper-Local Marketing for the Business Administration Master’s Program. Mr. Seminatore is an avid motorcycle enthusiast that hates working out but does it anyway. Go Bengals, Go Rams!  

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