How do you know the geofencing digital ads are going to work? What are the important things to look after? Here are the best practices to remember!
In 2022, new marketing tools are waging the competition. Many businesses are yet to learn about geofencing digital ads in Virginia, and we cannot blame them. While the military used it in the past, it is relatively new. Nowadays, private sectors are joining the bandwagon.
So, the fundamental thing about geofencing is creating virtual fences. This means businesses put digital fences around one or more physical location(s). In addition to it, the fence collects location data of those entering the space. As long as the customer has their GPS or Wi-Fi on, they can see the ads. But where do the ads appear?
Geofencing digital ads appear on different platforms. From connected television to laptops to desktops, the options are endless. Anyone who enters the specific area becomes an active target. This is a part of programmatic advertising and works on cross platforms.
However, still unable to catch why you need to use this tool? Here, we mention the top reasons to consider geofencing digital ads in Virginia.
Create Ads for Your Very Own People
You cannot target everyone in the state. Random approaches do not save your money. You must have a group of people who enjoy your products/services. Focus on your niche audience while you fence around your competitor’s store.
3 in 4 millennials choose personalized experiences. You will get a response if you send out a personalized message. And it’s possible via geofencing! Geofencing lays out a better shopping experience as customers instantly get special offers. As long as the message or deal resonates with them, it’s good for your business.
Therefore, use this trick to get your customers’ attraction. Distract them when they are in your competitor’s area. Let’s say you have a better price than your competitor. Send relevant geofence ads to your customers and draw their attention.
Target Customers When They Exit the Fence
You already know that your ads can be on your customers’ mobile devices or laptops. Or the ads may appear when they are browsing the web. And this happens when customers are within the virtual fence.
Moreover, you can target people when they leave the location. The ads show up on their devices even after 30 days of leaving the area. If they visit the website or click on the ads, you can retarget them for up to a year. Let’s take trade shows as an example. When you run geofencing digital ads in Virginia, you can reach your business to potential customers a month after the show.
So, yes, this is the power of geofencing ads. You can see it yourself if you reach out to us. For any queries, feel free to give us a call at 866-951-0330!