Hello readers! I hope all of you are doing well in health and spirit. I am your very own geofencing specialist and advisor, Christopher Seminatore and I am back with another insightful blog about geofencing marketing.
This one will intrigue professionals in the real estate industry because today, I will share with you the secret of generating quality leads for your property listings.
The key to successful geofencing for real estate campaigns is the target zone. If you choose your target zone wisely, you can generate more leads and faster conversions.
However, as a quick recap, let’s understand how real estate geofencing works.
How to do Geofencing for Real Estate?
Geofence is a digital parameter placed around a physical location to collect locational data from mobile devices moving in and out of that zone. You can analyze the data to create personalized ads and influence a specific target audience. Geofencing targets people with a significant buying intent.
In this case, geofencing for real estate targets people interested in buying residential and commercial property. Since 97% of buyers search for properties online, geofencing can benefit realtors in narrowing down their target demography. It will focus on people urgently looking for properties for sale.
What Should be Your Target Zone for Real Estate Geofencing?
Geofencing is a location-based marketing technique. So, your selection of the target zone should be on point. Speaking from experience, I will suggest the following for real estate geofencing.
Open houses attract potential buyers looking for residential or commercial property. These people are usually in a hurry to buy. So, if you target the open houses, you will get the data of those property buyers. You can study the data and their behavior as a target audience and create personalized ads to attract their attention to your listings.
Banks & Credit Unions
Most Americans buy property by getting a mortgage. So, banks and credit unions are hotspots for targeting potential buyers. You can also get leads such as people refinancing a loan or getting a renovation loan. Such insights help in strategy-building.
Competitor Real Estate Firms
You know about competitor targeting. It is the best strategy there is to get faster conversions. You can geofence your competitors, gathering data and offering better deals to the same buyers. It influences them to choose you as their realtor. The strategy helps in qualified lead generation.
New Construction Communities
People searching for real estate keep tabs on the new construction communities and corporate offices. You can get significant leads from them. Once you put the geofencing strategy into action, these potential buyers will see your ads, click on them, landing on a page that benefits your listing.
Hopefully, this write-up cleared all your doubts regarding geofencing for real estate and the places you should target for more lead generation. If you have any more queries, feel free to connect via mail or call. In the meantime, you can read my previous entries about how to do geofencing. I am also happy to announce that our geofencing platform allows you to track your campaigns in real time. Watch this video for details on the same. I will be back with another insightful read soon.