Florida is known for its thriving restaurants. Leverage the power of geofencing marketing in Florida to improve your turnover rate.
Restaurants need marketing strategies as fresh as their produce. With new trends and flood bloggers popping up every day, it can be difficult to understand your targets.
However, the primary goal for restaurants is to bring more footfall by advertising to local customers. Geofencing marketing in Florida would enable you to send super-targeted ads within the proximity of your business. Geofencing helps to build your loyal customers and attracts more footfall.
How to Implement Geofencing in The Restaurant Industry?
Know your diners and their tastes
People living in Chicago would have different tastes in food than people living in a coastal area like Florida. 94% of diners research restaurants online. Therefore, to entice your customers with deals and offers, understand their choices and preferences.
Create offers that speak to them. For that, you need to understand:
- What is the age range of your customers?
- What options are they looking for when eating near your area?
- Are they looking for family deals or one-on-one deals?
- What are their likes and preferences outside food?
Keep it short and call for immediate action
Geofencing is a marketing technique that demands immediate action. This is perfect for restaurants that generally provide deals for a limited period of time. Keep the fences short. For instance, if you have a diner near the beach, try a radius of 4 miles. Then, you can give options like “order now and pick up on arrival” for people going to the beach.
Geofencing works in real-time, thus, you have more control over customization. Leveraging contextual information into your marketing messages, notifications, and display ads would make it more appealing to diners.
For instance, there is a local game and a beautiful sunny day. Remind your customers of your lovely outdoor seating with maybe a screen to watch the game. Encourage them to order your house special like burgers and pizza with beer!
Target customers from other cities
Just because your business is in Florida doesn’t mean you cannot attract potential customers from other cities. Florida is filled with college goers in the spring. Attract people with delicious offers whenever they are near your area.
You can also place geofences around airports and hotels during concerts for attendees to try out your food.
If you want to boost your footfall and web traffic in your restaurant, Get Geofencing is the one for you. We specialize in geofencing marketing in Florida to provide the best turnover rate. Call us now!