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RETARGETING
A marketing secret that is essential to the success of your advertising campaign.
Retargeting with Geofencing
Retargeting is an incredibly powerful tool used to re-connect with people who previously visited your website.
Here is how it works:
- When customers visit your website, a tracking code (cookie) is downloaded onto their browser.
- Interested customers leave without purchasing and continue to surf the Internet.
- The tracking cookie is recognized by in-network websites, which then display your ads.
- By clicking on your ad, customers are brought back to your website and increase the likelihood of a purchase.
Retargeting keeps your business in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.
Once a user visits your website, retargeting installs a simple JavaScript cookie to anonymously ‘follow’ your audience all over the Web. This allows the advertiser the opportunity to present display ads on other sites to users who have visited your site.
Here is how it works: you place a pixel in the header or footer of your website. The pixel is unnoticeable to site visitors and won’t affect your site’s performance. Every time a new visitor comes to your site, the pixel drops an anonymous browser cookie. Later, when visitors browse the Web, the pixel provides the ability to serve display ads on other pages as the user surfs the internet.
Get GeoFencing retargeting is incredibly effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That’s why most marketers who use it see a higher ROI than most other digital channels.
More On Retargeting
Retargeting provides the highest click-thru rate and conversion than any other strategy. It is a powerful branding and optimization tool, but it needs to be part of an overall digital campaign.
Retargeting works best with inbound and outbound marketing or demand generation. Strategies involving content marketing, pay-per-click, and targeted display are great for driving traffic, but they don’t help with conversion. Remember, only 2% of traffic converts on the first visit.
Focusing on users who have visited your site and are familiar with your brand increases conversions. Retargeting does not create new traffic. Utilize other geofence tactics to drive traffic to your site. Use retargeting to increase conversion and get the most out of traffic being driven to your site.
Why Choose Get GeoFencing Retargeting Solutions
Understanding Retargeting
Retargeting is the process through which window shoppers are converted into real and actual buyers of your company’s products and services. Generally, 2% of all shoppers convert into customers during their first interaction or visit to your website. However, the remaining 98% is accounted for with the help of retargeting, and that is the brilliant service that we at Get GeoFencing provide to you.
We help you bring back that remaining 98% of customers who went away after visiting your website for the first time, back to the same place and help you make conversions and thereby increase the ROI and profits for your company or brand. We ensure that a thorough record of every visitor that ever comes to your website is managed and that each and every lead that has been generated through this technology is capitalized upon with the help of retargeted ads that appear on other online websites that they visit, thereby convincing them to come visit your site again and increasing your chances of bagging them as a valued customer.
The science behind Retargeting
The fact that our retargeting campaigns are so powerful and tend to work in an efficient fashion most of the time is owing to the innovative science behind the technology that constitutes the basis of our retargeting processes and campaigns. Our programmers are efficient people who are well equipped with JavaScript and make sure that a tag is embedded into the footer of your website and therefore, helps in creating a list of people who visit your website and places anonymous cookies on their web browsers. Thereafter, the list that has already been created is utilized by our retargeting platforms at Get GeoFencing, and advertisements belonging to your company or brand’s products or services are displayed in front of these potential customers on every other website that they visit.
Owing to the fact that we at Get GeoFencing are associated with numerous ad exchanges and have a huge network, you can rest assured that your advertisements will get displayed on almost every website that your potential customer visits.
Retarget in the most Effective Manners
With the help of the retargeting campaigns that we provide, we allow you to generate a tremendous amount of online sales, by focusing on the most attractive aspects of your brand or company and by ensuring that window shoppers return to your website during a time that they are convinced they want to be customers with your company. We ensure that your brand name and image are increased and that proper traction is provided to the same. We help increase your brand recognition with the help of our retargeted advertisements and ensure high click-through rates and increasing levels of conversion.
By repeatedly exposing your potential clients to the advertisements related to the various products and services that you have to offer, we make sure that your brand gains the image that it deserves in front of your target audience and convinces the potential consumer into making the transition that makes him a valued member of your consumer base. Choose our retargeted advertisement services to ensure that you never miss out on an opportunity and make the most out of your target audience base.
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Let's Strategize!
Let's talk about your business. Find out your goals, your target customer, and what you are currently doing for advertising. We acknowledge that every business is different. Therefore the marketing strategy should be unique and appropriate. We will help you understand digital marketing and geofencing marketing tools and why you must include them in your campaign.
Contact Us
When you call us, a quote is not the only thing we will provide, as you will get a detailed consultation from our experts. It will be a business conversation between two professionals. We will discuss your business, growth objectives, and marketing budget, minus any pressure! Our team will give you the necessary information, so you can decide on whether Targeted Display Advertising is right for your business. For more information, visit our Geo fencing Strategies page.
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