For geofencing television advertising campaigns, timing is everything. Read the blog to know how to time and coordinate your digital ads.
Geofencing digital marketing enables brands to limit their ads to a specific location. This technique is incredibly effective for local businesses looking to attract customers with their service range. With 2/3rd of Americans using smart television, geofence marketing also has access to television ads. Hence, geofencing is applicable through television, newspapers, and other traditional channels. With geofencing television advertising, brands buy the time to show ads to targeted audiences.
Thus, along with online marketing campaigns on smartphones and tablets, geofencing ads can be served in a more comprehensive range as well. With geofencing ads, you need to make sure that the ads perfectly line with local traditional ads to give a comprehensive experience to your customers.
Here are some tips on how to time and coordinateyour digital ads with television ads.
Use Of Similar Context and Images
We know that digital and television are two different mediums. Thus, the presentation of ads is also different. What you can do is keep the ads visually unified. For instance, use the same context and colors for your graphics. This helps customers to recognize the ads immediately.
Create Digital Ads That Accept Codes from Television Ads
Now, this is a perfect way to coordinate your digital ads with geofencing television advertising. Mobile ads have a double click-through rate. Simply provide a discount code in your television ad campaign and then create the digital ad based on that. Your customers can access those codes and rewards and use them to get discounts!
Keep Your Digital Ads Updated with Television Ads
As a matter of fact, timing is the most important factor in any location-based advertising campaign. Hence, when you buy ad space, you need to update your digital ads accordingly.
Television ads generally need a few weeks to appear. So, before that happens, make sure your digital ads are coordinating with each other to create an impactful marketing campaign.
Change Your Digital Ads When the Television Campaign Ends
The focus is to have a cohesive campaign. So, whenever your TV ads stop, you need to change your digital ads as well. When the television campaign ends, if there is no relevancy, your digital ads also become irrelevant. Therefore, you need to update your digital ads to be relevant to your customers.
If you want to create a powerful marketing impact with geofencing television advertising, contact us now. We are ready to take your brand to the next level! Visit our page.