Use of Geofencing Advertising in California in Political Campaigns

If you are on the side of creating political campaigns, invest in geofencing advertising in California to create maximum awareness.

It’s that time of the year when the country is gearing up for the mid-term elections. If you are creating campaigns, you don’t want to waste your resources during this crucial time with experimental marketing strategies. A sure-shot way to create maximum awareness among the voters is geofencing advertising in California.

How do political issues help to digitalize your ads?

Geofencing marketing is a location-based advertising strategy. Political geofencing allows candidates to target voters with the right messages. This means that your ads would be specific to an issue happening in the state or affecting the nation.

Let’s take an example. According to the Bureau of Labor Statistics, the unemployment rate is at 3.6% in June which is around 5.9 million. California is fighting with an unemployment rate of4.30% as of May 2022.

Now, you may ask why are we giving you statistical data and current event lessons? This is to highlight the issues affecting different states and nations. Geofencing marketing can be used to create ads based on location-specific news.

Need for targeted ads

For any political campaign, target messaging makes your voters aware of current issues and how they can be a part of fixing the problem. Targeted advertising makes use of big data to place relevant ads based on viewers’ preferences and traits. In a political scenario, demographic overlays focusing on age, gender, occupation, lifestyle, and even political beliefs can be used to create ads.

While sometimes, this level of specification isn’t necessary for industries like retail or food. However, for a political campaign, hyper-targeted ads are a dream come true. You want to use your resources and time for the right audiences. Geofencing advertising can ensure just that.

You can build virtual perimeters around buildings, neighbourhoods, and other areas where your potential voters reside. There is no limit on how big or small a geofence can be. It can be as small as a building or big with a radius of 10 miles.

How can we help?

A political marketing campaign only becomes successful when you reach out to the voters with relevant messages at the right time. Location-based target advertising can help you save a lot of energy and large staff resources.

With Get Geofencing, we can create geofencing advertising campaigns that allow you to resonate with your voters. We develop geofencing advertising in California that is flexible, drives quick results, and saves you hundreds of dollars.

Contact us for more information about Geofencing and how it works!