Can retail geofencing increase store traffic? Is it possible to improve brand image and sales with location-based marketing strategies?
Hello all! I am Christopher Seminatore back with your weekly geofencing update.
So far, I have covered the concept of geofencing and how it has revolutionized the conventional ideas of brand marketing and customer engagement.
Now I will shed light on how geofencing fits into respective industries and businesses. Hence, for today’s write-up, I have chosen retail geofencing, how it impacts retail business and whether it is beneficial for increasing in-store traffic.
Target Potential Customers with Retail Geofencing
Let’s start with a case study by none other than GAP, the leading apparel brand with uncountable stores worldwide.
The global brand uses retail geofencing to attract more people to its outlets. As per their case study, GAP set up geofences around the bus stations and transport hubs near their stores. Once the potential buyer entered the perimeter, the mobile pinged with promotional ads and notifications.
This strategy caused GAP’s mobile clickthrough rate to increase from 0.2% to 0.93%. Their in-store visits improved significantly, scaling revenue generation.
So, if GAP can do it and benefit from retail geofencing, why can’t any local brand? If you want your store to get more visits, geofencing marketing can generate faster results. For additional information and guidance, you can connect with my team of experts who have worked in numerous retail advertising campaigns.
Best Locations for Retail Geofencing
The key to your campaign success is geofencing the best locations that attract your target audience. Why? The more data you can collect from mobile devices via the geofences, the better insight you will have into your target audience. Using those insights, you can create personalized promotional messages and ads to attract attention from potential customers.
Probable locations for retail geofencing are:
- Your store location
- Nearby streets and retail stores
- Competitor brand outlets
- Corporate buildings
- Transports hubs
- Tourist destinations
- Malls and parks
- Trade shows and events
- University campuses
- Residential complexes
- Suburban communities
Your location choice should be relevant to your target demography. The same goes for the content of the ads. Make sure that your potential customer can relate to the promotional message. It should encourage and convince them to visit your store, at least.
Increased Store Traffic with Retail Geofencing
Geofencing marketing targets locations, driving potential customers to your storefront. Let’s say you go to the mall, and once you are there, you start receiving messages and notifications from nearby brand stores with special offers, news on their latest collection, etc. Given a lucrative retail offer, won’t you feel the urge to visit the store?
That’s how geofencing works for retail outlets. It is faster at generating quality leads that convert into store footfall. It also increases brand awareness and visibility, which has a long-lasting impact on store sales.
That’s it for retail geofencing today. I will be back with more insightful write-ups, delving deeper into the idea of location-targeting retail customers. In the meantime, don’t forget to check out my previous blogs on geofencing. You can connect over a call or via mail for a detailed discussion. Until next time!