IMPROVE CUSTOMER EXPERIENCE & IN-STORE VISITS WITH INNOVATIVE RETAIL GEOFENCING MARKETING STRATEGIES
Retail Geofencing Marketing
Marketing trends and applications are fast evolving. You must keep up if your business entails retail sales. With more people relying on ecommerce platforms for shopping needs, brick-and-mortar stores are on the brink of a sales crisis.
That’s where retail geofencing marketing comes to the rescue of retailers. Get Geofencing helps you stay visible and relevant to your target customers via innovative marketing strategies.
When living in the Digital Age, you must go digital with your business marketing plan. If you want more people to visit your store and buy your products, you need to reach out and engage with them directly. Geofencing is how you do it!
How Retail Geofencing Marketing Works
Geofence marketing targets customers using their locations. We mark a physical location as your target zone to attract potential customers. Once the geofence is up, it allows us to collect locational data from the mobile devices entering the target zone.
We then use the data to create custom ads and send them to your potential customers, encouraging them to visit your retail outlet. The timeline stays active for 30 days, during which you can send ads to your target audience multiple times a day.
Target Locations for Retail Geofencing
Based on our experience, here are a few common target locations for retail businesses to geofence.
• Few blocks around the business
• Competitor location
• Nearby malls
• Nearby tourist destinations
• Residential communities
Nevertheless, the location usually changes based on the type of retail outlet and business objectives of the owner. Our team can help you determine the best target zones for your business.
Geofence retail marketing has helped businesses increase their footfall significantly. All the big brands use it to attract more customers. Now, you know the secret to their success!
Contact Get Geofencing and talk with our experts, so we can help your business gain more visibility, increase in-store traffic, and boost sales.
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Let's talk about your business. Find out your goals, your target customer, and what you are currently doing for advertising. We acknowledge that every business is different. Therefore the marketing strategy should be unique and appropriate. We will help you understand digital marketing and geofencing marketing tools and why you must include them in your campaign.
When you call us, a quote is not the only thing we will provide, as you will get a detailed consultation from our experts. It will be a business conversation between two professionals. We will discuss your business, growth objectives, and marketing budget, minus any pressure! Our team will give you the necessary information, so you can decide on whether Targeted Display Advertising is right for your business. For more information, visit our Geo fencing Strategies page.