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Have you ever wondered how you got a notification from a nearby car dealership when you were busy looking for your dream car online?
Or how you received a real estate ad when you were looking for a new property?
All these instances happen due to geo fencing marketing.
Geofencing is an advanced digital marketing technique that helps small and large-scale enterprises meet their sales target effectively and efficiently. It leverages location-targeting technology and enables businesses to reach and attract ready-to-buy audiences within a specific location.
Geofencing – The future of digital marketing
With the inception of mobile technology and the rise of smartphones all across the globe, geofencing has become a familiar online marketing tool for businesses. Whether a retail shop, restaurant, or real estate, it has been considered highly effective for industry growth.
According to Technavio’s market survey, the geofencing market value was around USD 685.47 Million in 2017. Experts said the market value will reach around USD 3024.7 Million by 2027 at a CAGR of 22.35%. It shows the effectiveness of geofencing in the market and how brands rely on this technology to enhance brand exposure and gain client retention.
How does geofencing target potential customers and attract them to the storefront?
Unlike other digital marketing techniques, location is the prime factor in geofencing marketing. Therefore, while setting up a geofencing marketing campaign, it’s essential to identify target locations. These locations are office buildings, residential communities, university campuses, bus/train stations, trade shows or events, competitor stores, etc. Geofencing allows you to build a virtual fence around these predefined locations.
Subsequently, you can collect locational data of prospects stepping in and out of these fences and assess them to create engaging ads. From analyzing customer insights to developing and distributing ads, geofencing makes marketing easier for all.
In addition, you can continuously send promotional ad content 3-5 times a day on customer-preferred mobile devices for 30 days. These programmatic ads can entice target audiences towards the storefront, generating high in-store traffic and local sales.
Check out this blog to learn about geofencing examples to get a better insight into this technology.
Advantages of using geofencing over other digital marketing techniques
Geofencing offers a few specific advantages, turning the strategy more fruitful than other digital marketing techniques. These include –
Well-timed advertising: Suppose you run a standard digital marketing campaign on social media. Here you have to wait for someone to view your ad on social media platforms, including Facebook, Instagram, etc. There is a 50-50 chance that your brand message gets exposed to the right audience. However, such situations won’t happen in the case of geofencing.
Geofencing allows businesses to deliver engaging ads instantaneously. You can send these personalized ads when people actively search for any relevant product or service near your business location. These ads improve customer experience and help businesses build brand credibility. The idea to market your brand as soon as people cross the fence turns geo fencing superior to other marketing methods.
Precise targeting: In the case of digital marketing, you get a scope to target wider audiences on a digital platform. Suppose you run a PPC campaign. You can reach audiences who may or may not have a strong buying intent.
Geofencing is about developing geofences around physical locations that potential customers often visit. Thus, these virtual parameters help businesses target ready-to-buy audiences precisely. Suppose you own a car dealership and want to run a geofencing ad campaign. Using this tool, you can target local customers accurately and excite them to visit your car showroom for a test drive. Besides, you can even deploy addressable geofencing to target specific households instead of a zip code.
Flexible: Again, digital marketing confines digital channels like social media, email, search engine optimization platforms, etc. On the other hand, geofencing adds flexibility to advertise your brand across multiple devices. Be it a retail store or a political campaign, you get the scope to run a geofencing ad campaign in different ways.
For example, you can send targeted display ads on mobile apps or websites. You can choose connected TV advertising, radio advertising, and many more based on your business requirements. All you need to do is – share your business niche and goals with geofencing experts and set up a geofencing ad campaign.
Summary
To conclude, geo fencing can take digital marketing to an absolutely new level. Due to its compelling benefits and features, marketers consider it a secret weapon for successful advertising.
So, are you ready to incorporate a geofencing strategy into your business? If so, you can reach out to Get Geofencing. They have expertise in this field, helping brands create a competitive edge in the market. Call us to get a free consultation or for any query.
For more information, check out our YouTube videos on geofencing. You can also browse our website https://www.getgeofencing.com/ or call us at 866-951-0330.
Christopher Seminatore
Owner – GetGeofencing
Christopher Seminatore, former Naval Intelligence, is the Managing Partner of Get Geofencing, currently residing in Los Angeles, California. He initially came across the military applications of geofencing technology during the Gulf War. As businesses across several domains started adopting this new technology, he started working on innovative marketing strategies and protocols. Currently, he is a guest lecturer at UC Irvine. Here he deals with Hyper Local Marketing for Masters Business Curriculum. Besides, Christopher is an avid motorcycle enthusiast. Visit his Facebook page and drop a ‘Hi’ to start a quick chat.
