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Leverage the Power of Geofencing for Car Dealership Marketing

February 28, 2023

Car dealership Marketing

Driving footfalls to a dealership and engaging potential customers are, of course, challenging for car dealers. It is when they look for different marketing techniques that can make their efforts worthwhile. 

Are you searching for a digital marketing technique that can drive sales to your lot? If so, introducing geofencing technology for car dealership marketing can be an appropriate solution to your concern. 

Get insights into geofencing for car dealership marketing.

Geofencing is the most popular and widely used digital marketing technique that enables businesses to reach people with a strong buying intent and drive conversions. The specialty of this tool lies in its advanced location-targeting technology. The technology helps advertisers build virtual fences, collect insightful data, and send ads to prospects crossing digital perimeters. In a nutshell, it upgrades marketing efforts and takes the business to the next level.

Following this location-based marketing approach for car dealerships can let you target more car buyers and entice them to take a test drive. The best thing about this technique is you can track the ad campaign, monitor your progress, and make necessary optimizations. Subsequently, you can experience a significant rise in your local sales and revenue. 

Want to know more about car dealership marketing using geofencing? Check out this web page.

Why does geofencing work well for car dealerships?

Indeed, geofencing is a perfect fit for car dealership marketing. But to know why it works well for car dealerships, you should understand customer journeys along with their preferences.

The journey of a car buyer starts with searching for cars online. According to Google – 

60% of automotive searches appear from a mobile device.

These stats and facts show how maximum car buyers count on online platforms before making buying decisions. Since geofencing marketing involves delivering digital ads on mobile devices, there is a high chance of getting more prospective buyers to a dealership. However, you can achieve this only when you set up an appropriate ad campaign.

hat makes geofencing so effective in car dealership marketing?

Geofencing acts as a hidden marketing gem for car dealerships. It allows car dealers to attain multiple business benefits. Let’s unfold them in the following section.

  • Focus on specific locations to capture new leads: Geofencing enables marketers to target locations near the business’s physical address. The best thing about this location-targeting tool is that you can focus on any particular zone instead of a wide area. 

Suppose you own a car showroom in any corporate zone. With geofencing, you can target nearby offices, trade shows, events, etc., to capture new leads. These are areas that potential car buyers frequently visit. Using this tool, you can gather their locational data, assess them, and put your brand in front of them whenever they show interest in your cars.

  • Target and retarget visitors: Geofencing allows car dealerships to reach potential customers actively looking for a dream car. But do you know it also helps car dealers retarget visitors? 

Retargeting with geofencing helps car dealers reconnect with people who have already visited the car showroom or website. It implies that these people are familiar with your brand but need engaging ad content to make purchasing decisions. With geofencing, you can advertise your brand across these target audiences. Simultaneously, you can encourage them to visit your car showroom. 

  • Conquest competitors with geofencing: The location-based marketing strategy helps businesses target nearby competitors to acquire new potential customers. The process involves building geofences around competitor locations and reaching people stepping into these areas. You can gain insights into their preferences, behavior, and buying intent and lure them to visit your car showroom. This marketing approach is known as competitor geofencing or geo-conquesting. Indeed, it’s a great way to beat your competitors and increase your customer base.
  • Attract car buyers with timely ads: A well-featured geofencing ad platform allows advertisers to generate timely ads for their potential customers. Imagine a person looking for a Honda Accord near your car showroom. Using geofencing, you can immediately target the person by sending digital ads on their preferred mobile apps or websites. These ads follow the targeted audience for around 30 days, stimulating their interest in buying the car.

According to Cox Automotive’s survey, automotive consumers visit an average of 4.2 websites before visiting any car showroom physically. Therefore, sending ads on customer-preferred online platforms with geofencing can impact the sales target of car dealerships. 

Sounds interesting, right? Check out this blog to learn how to set up an effective geofencing ad campaign for your car dealership.

Final takeaway

Developing an effective marketing strategy is essential for every car dealership. It helps the business gain competitive advantages and ensure sustainable business growth. Thankfully, geofencing has made it easier for them to achieve their goals. 

So, do you want to try geofencing and avail yourself of its benefits? Connect with Get Geofencing for car dealership marketing. We offer a custom geofencing ad platform that helps businesses target local customers and advertise their brands effectively. You can consult with our experts free of cost and start an ad campaign today. 

Need more information? You can browse our website or call us at 866-951-0330.

Christopher Seminatore

Owner – GetGeofencing

Christopher Seminatore, the owner of Get Geofencing, was a Naval Intelligence in 1989. During this time, he came across this location-targeting technology and understood how it could help militants locate high-interest targets in war. Seminatore is currently working as a guest lecturer at UC Irvine, California. His subject is Hyper Local Marketing for Masters Business Curriculum. 

Contact us for more information about Geofencing and how it works!

Chris Seminatore Get GeoFencing

About The Author:

Christopher Seminatore is the Managing Partner at GetGeofencing. He is ex-Naval Intelligence, graduated from Miami of Ohio, currently resides in Baja California and guest lectures at UC Irvine on Hyper-Local Marketing for the Business Administration Master’s Program. Mr. Seminatore is an avid motorcycle enthusiast that hates working out but does it anyway. Go Bengals, Go Rams!  

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