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Political campaign management companies use geofencing ad targeting to track individual voters and influence them in a more precise way. Let’s discuss how.
Our location says a lot about us. Apart from our geographic information, it reveals what interests us, how we spend our time, our values, and our social groups as well. Political campaign management companies are also recognizing the value of this information to create invested and detail-oriented marketing plans. This is why, today, many political parties rely on geofencing ad targeting to create their political marketing campaigns.
How does Geofencing Ad Targeting Work for Political Campaigns?
Some of the ways geotargeting works are:
A parade of geotargeted ads
Thanks to addressable geofencing, you can go hyper-local with your campaigns. Generally, a lot of campaigns work in an undisclosed manner, given the nature of political ads.
With geofencing ad targeting, you can send personalized messages and notifications regarding state affairs to push your candidate or the party’s cause. A lot of candidates are using this technique to target and persuade a certain section of voters.
IP Targeting
Nowadays, political campaign managers also adopt IP targeting for certain locations. Companies claim that IP targeting is so successful in political campaigns, that it has become one of the staples after the 2015 general election. The digital marketing industry is using geo-targeting to persuade swing states and stronghold districts.
Mobile Geotargeting
The truth about mobile geotargeting is that is it a quick and result-driven technique that retailers use to boost sales. Geofencing concentrates especially on specific areas of interest. However, focusing on larger geographic areas has been a standard practice for many political parties for a long time.
For political campaigns, a lot of the marketing is done through SMS. According to recent stats, 90% of SMS are read within the first 3 minutes. Therefore, it is a great way for political parties to push their agenda through mobile geotargeting.
How Is the Data Used?
Besides the geological location of the voters, geofencing ad targeting works with a lot of user data. For example, home addresses, habits, values, beliefs, etc.
This vast data becomes very useful for political campaign management companies around the world. Geofencing makes social media marketing pretty easy for these companies. Additionally, even if a geofence isn’t delivering an ad to a target audience, you can still record their presence. Political strategists can use this data with their behavioral data in order to paint a more complete picture for future targeting.
To Conclude
Geofencing makes political campaigns more structured and effective. If you want more information, visit our website now. Call us to book an appointment!
