Contact Sales:
Contact Sales:
Did you know that digital fencing marketing in Florida can benefit the real estate industry of the state? Read the blog to know how.
Location is the primary factor for the real estate industry. But, due to the pandemic, the competition has become fiercer within the industry. This has made real estate companies opt for smarter ways to reach potential customers. Using a location-based marketing strategy like digital fencing marketing in Florida can improve your real estate marketing plan and win more clients.
Here are some ways geofencing helps the real estate industry.
Use Of Proximity to Get Hyperlocal
Real estate is all about focusing on the client of the moment. Geofencing is a great way to hone your ideal buyers. With geofencing, you can get hyperlocal by using addressable geofencing. You can target specific families and companies who are actively looking for a new space.
Moreover, if you are handling a rental business, using virtual boundaries around certain locations can help you find prospective customers.
Connect With Customers at Multiple Touchpoints
Customers use multiple devices to search for things on the internet. According to reports around 52% of marketers believe in using 3 to 4 marketing channels to reach their audiences. Hence, if you want to cover all the touchpoints of a customer’s journey, using location-based technology is imminent.
With cross-channel data and analytics, you can target users better and create relevant campaigns.
Optimizing Strategies with Real-Estate KPIs
With the use of geofencing, you can get industry-specific KPIs to track your performances. For instance, if you are having an open house, you can track the number of walk-ins to measure the footfall traffic.
Additionally, you can also use the metrics to understand website engagement which helps you reach wider audiences and retargeting.
Understanding Online and Offline Behavior
Whenever you are targeting a particular section of the audience, it is important to get a complete picture of who your buyers are. For example, if you are showing a property to a group of clients, you should know about their tastes and preferences. Likewise, when selling a luxury apartment in South Beach, you need to target refined criteria like affluent businesses men, shoppers, golfers, etc.
Therefore, with location-based marketing strategies like digital fencing marketing in Florida, you can understand a visitor’s behavior. This helps you to identify the selling point.
Conclusion
With geofencing marketing in real estate, you can reduce unqualified leads. Get Geofencing would help you to find the right people who have the maximum potential to be your client. Contact us today for an appointment.
