Digital Marketing for Political Advertising

A political advertising campaign needs to be timely, relevant and accurate. The advertisement should not misrepresent the candidate in question or his/her opponents. It also shouldn’t distort any facts about their policies or personal lives. A good political ad makes a point that is clear, simple and believable while demonstrating why voters should consider choosing them over an opponent.

For digital marketing on political campaigns, contact us

Step 1 – Political Candidates Filing and Registration

This is the official procedure to declare intention to run (as a candidate) or organize/raise money (as a political group). Here is a link to the for candidate registration to the Federal Election Commission.

-Online Schedule

-Website Design

-Campaign Logo Design

-Print Advertisement Design


-Campaign Logo Design

-Video Production Services

-Social Media Content Development & Distribution Services

Step 2 – Election Campaign Staff and Structure

The candidate or political group appoints staff members and managers for the campaign during this phase and establishing branding strategies.

-Website Management Plans

-Social Media Platforms

– Online Platforms

-Development of Advertisements

Step 3 – Political Advertisements and Campaign Strategy Development

Election marketing strategy should be based on a thorough analysis of voters, polling data, voter turnout history, voting patterns by demographics as well as information about opponent candidates. The goal is to identify the group of people who are most likely to vote for a certain candidate and ensure they do so. Here, we need to take into account:

-Target Audience Profile


-Behavioral & Geographic Targeting

Step 4 – Political Party Committee Announcement and Kick Off Campaign

This is the phase where candidates and political groups starts to launch kick-off campaigns and strengthens public presence.

-Campaign Staffing

-Volunteer Recruitment

-Campaign Finance Planning

-Political Campaign Strategy Development

-Managed Email Marketing Plans (Inbound and Outbound)

-Social Media Management Plans (with awareness campaigns)

Step 5 – Political Campaign Marketing and Promotion Begins!

The campaign phase has officially begun once a political party or candidate starts promoting their agendas, policies and campaigns through various marketing channels. This includes:

-Digital Advertising Services

-Content Marketing Services

-Go Live Social Media Posts

-Television Presentations

-Radio and Podcasts Ad Planning

-Direct Mail

-Political Ads

-Election Ads

-Advertising Displays

-Media Outlets

-News Coverage

-Campaign Signs

-Social Media Advertising

-Newspaper Ads

Step 6 – Financial or Other Support is Essential for Political Advertising

Funding is essential in campaigning. Candidates and political groups during this phase try to raise as much money as possible to support their staff and campaign.

-Celebrity Endorsements

-Political Campaign Strategy Development

-Social Media Content Management Services (with engagement campaigns)

-Campaign Finance Planning

Political Advertisements

Step 7 – Qualifying for the Election Campaign

During this period, political candidates must meet funding requirements, collect necessary signatures and have at least one opponent to continue with the campaign

Political advertising campaigns, along with other marketing strategies are used to gain potential voters’ attention in the final stages of a campaign. There is also an increased amount of campaigning that takes place during this phase.

-Managed Email Marketing Plans (Inbound and Outbound)

-Managed Text Messaging Plans

-Ad Management Plans

-Direct Mail

-Digital Advertising Services

-Specialized Political Campaign Strategy Development

-Social Media Content Management Services (with engagement campaigns)

-Campaign Finance Planning


Step 8 – Influencing Popular Opinion, Building Support and Earning Votes

The final stages of a political campaign is often challenging as there are many obstacles that must be overcome. It is critical to increase outreach efforts and establish relationships.

-Television Presentations

-Radio and Podcasts Ad Planning

-Advertising Displays

-Direct Mail

-Campaign Logo Design for Political Groups & Candidates

-Social Media Management Plans (with awareness campaigns)

-Political Campaign Strategy Development

-Managed Email Marketing Plans (Inbound and Outbound)

-Campaign Finance Planning

Political Advertising Online

The political advertising landscape online has changed dramatically in the last few years. With social media becoming a dominant force, it is more important than ever to understand how political campaigns are using digital marketing tools. This guide will give you an overview of political advertising online. Then we will show step by step when to use digital advertising tools at what phases of the campaign.  Here is a link to Google’s Political Advertising Policies.

Political content

Political content requirements vary greatly online. In general, political advertising is a lot different from commercial content because it has to be totally factual and cannot make any misleading claims or promises.

It’s important to note that political advertisers should not use deceptive strategies for their ads, as this could result in getting your Google Ads account suspended. This day and age the political landscape is more polarized than ever with people on opposite sides of an issue often hating each other! That being said, political ads need to focus on facts only, rather than trying to sway opinions one way or another.

Social Media Policies on Misinformation in Political Ads

On social media, political advertising guidelines can vary greatly.

Twitter for example prohibits ads that are misleading or attempt to manipulate the user’s opinion of a candidate via deceptive means. However, they have no problem with candidates stating their own views on issues and policies.

It is important to note however, that politicians cannot use bots in any way when running an ad campaign on Twitter! This is because it could result in spamming which violates terms of service agreements between advertisers and users who follow them.

Of course Facebook has its own set of rules as well since it would be pretty unethical if politicians were able to spread fake news through paid advertisements without anyone knowing about it! While there are currently no laws requiring online platforms like Facebook or Twitter to regulate political propaganda, they do have their own policies in place.

Facebook prohibits any ads that are misleading or false when it comes to voting information and candidate stances on issues. For example, if a politician is running for office with the platform of wanting stricter immigration laws then Facebook would not allow them to spread an ad about how lenient immigration policy has led America into economic decline!

Additionally, all online advertisements must be clearly labeled as “political advertising” so users know what kind of content they’re getting themselves into before clicking on anything related to politics. This way every advertiser will play fair during election season since even though there are no legal requirements yet most advertisers want their customers’ trust more than anything else!

When should you use digital advertising tools for political campaigns?

There are so many different ways to utilize digital marketing platforms when running a political campaign! Anywhere from social media ads, Google Ads, email campaigns and influential mobile app ads.

Of course each platform has its own unique functions that give it an advantage over the others. For example Facebook offers micro-targeting which enables advertisers to reach very specific audiences based on shared interests or demographics.

Geofencing takes it even a step further, allowing ads to be distributed to individuals attending a physical location.

Even better, Facebook allows campaigners to track which ad campaigns are performing best so they know where their money should be invested! This way no political campaign will go under-budgeted or overspent during any given election season.

Google Ads is another great way to reach potential voters. It can be used for both organic and paid campaigns, giving users the ability to build their own audiences through SEO or run targeted ads that are served based on search results!

Since these platforms can also track conversions, Google Ads allows advertisers to see how many people have visited certain pages after clicking on a particular ad! This way politicians can make sure their content is as effective as possible before they invest too much time and money into digital ads.

In the end, any one of these platforms would be great for political campaigns but it really depends on what kind of budget you plan to work with during each election cycle since different platforms have variable costs.

You can always start small and test out different platforms. However, it is very important not to underestimate the power of these online ads especially during an election season! If they are done correctly then your campaign could blow off everyone’s expectations when it comes to voter turnout & number of donations!

Social Media Policies on Microtargeting Political Ads

Facebook prohibits any ads that are misleading or false when it comes to voting information and candidate stances on issues. For example, if a politician is running for office with the platform of wanting stricter immigration laws then Facebook would not allow them to spread an ad about how lenient immigration policy has led America into economic decline!

Additionally, all ads must follow the digital advertising standards outlined in Facebook’s official terms of use which prohibit putting anyone under false pretenses or misleading them into clicking on an ad with any form of trickery.

This is important to note since some advertisements can be misconstrued as real news articles! It’s always best if people know exactly what they’re getting themselves into when they visit a website or click on an ad!

Put our experience to work for your political campaign.

Check. out our Youtube Video below:

Political Advertising

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