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Events can be a great focal point for targeted location-based marketing like geofencing display ads. Want to know how it’s done? Read on.
Nowadays, mobile advertising technology has made marketing campaigns easier. If there is an event at a nearby place, it is a great way to attract some potential customers. With the use of geofencing digital ads, you can target messages to the right people, increasing the chances of traffic in your store.
The question is how to attract these potential customers to a huge event? Well, we have some useful strategies for you.
Geofencing the venue
Geofencing the event is one of the most important parts of making the campaign successful. Whether the event is happening at an outdoor venue, a conference hall, a convention center, or any other space, creating a geofencing would provide useful data to you.
Here is the place where people would search for their requirements. So, make sure you stretch your fence to parking spaces and lobby areas as well.
Use native apps
Target your consumers using geofencing display ads through native apps. If you pick out relevant apps, there would be higher chances of getting more engagement and click rates.
For a business event, stock apps or new apps would be the popular ones.
Target hotels and nearby restaurants
This is a great idea to attract out-of-towners to your business. For most music festivals or other social events, convention centers would have hotels and restaurants nearby.
Research shows that 71% of people prefer ads tailored to their needs and preferences. Thus, if you have an eating joint or a restaurant, you can attract event-goers staying in the hotels with delicious offers on food and drinks.
Don’t forget airports and travel agencies
For any event, there would be people traveling to the place. Create geofences around airport checkouts and travel agencies. If you have a hotel, you can send notifications to people arriving to attend the event.
However, to make this work, place the timings of your display ads properly. You want people to see the ads as soon as they land. Thus, make sure you have the flight schedules beforehand.
Concluding thoughts
See, event goers would be busy while they are attending the event. Therefore, it is important to make the content attention-worthy to boost traffic. At Get Geofencing, we can create the best strategies to give you the best returns on your investment! Call us now!
