fbpx

Geo Fencing Drives Website Traffic, How Do I Convert to Sales?

April 8, 2021

Geo Fencing: A Quick Explanation

Geo fencing works off the location reader on your cell phone.  If you can order an uber or have food delivered, your location reader is on. This means you can be added to an active audience and receive relevant advertising.

When someone with a cell phone enters a geofenced area or target zone, the encrypted information is added to an audience. An advertiser can now serve ads to this audience across most websites, apps and even television.

We can also track when someone receiving ads crosses over into a conversion zone like your place of business.  This provides a precise ROI on your advertising dollars.

Remember, the places you physically go is the strongest indicator of your buying intent.

Relevant advertising to targeted audiences provides the best results.

Geo Fencing and Conversion Rate Optimization

Geo Fence Marketing and Conversion Rate Optimization

Geo Fence Marketing and Conversion Rate Optimization

The study of Conversion rate optimization (CRO) is the step by step process of increasing website visitors who take a desired action.  That action could be filling out a form, becoming customers, e-commerce sales, etc.. The CRO process involves analyzing how users move through your site, what actions they take, and what’s stopping them from completing your goals.

First Step: Measure Traffic from Your Geo Fencing Advertising Campaign and Review Reports

If you are working with a quality geofencing agency, like GetGeofencing, you will get reports showing:

  • Locational Data
  • Time of Day
  • Demographic Data
  • Click Response
  • Physical Visits to Your Location (if applicable)
  • Ad Response
  • Etc.

Start with analyzing your conversion rate.  Simply put:

Website Visitors / Desired Action

Example: If you have 5,000 website visitors and 500 of them complete the desired action, then your conversion rate is 10%.

Use Quantitative Analysis

Perform quantitative analysis.  A brief definition for quantitative analysis is:

  • Using mathematical and statistical modeling, measurement, and research that to understand behavior.
  • Presenting reality in terms of a numerical value.
  • Evaluating and predicting real-world events.

For more information, click here

Develop a Strategy to Make the Most of Your Geofence Marketing

Here are the top 10 changes you can make to your website to increase conversion:

  1. Add a pop-up to your site
  2. Remove unnecessary form fields
  3. Add testimonials, reviews, and logos
  4. Remove distractions
  5. Make the initial step really easy
  6. Add a third-party signup service
  7. Strengthen your CTA copy
  8. Add live chat to your site
  9. Try another offer
  10. Offer a money-back guarantee

 

Conversion Rate Optimization Website Design

Look at competitor sites, ones that are increasing their ad spend.  This tells if their design is working.  The four cornerstones of conversion website design are:

  1. Colors for conversion
  2. Highlighting the offer
  3. Testing ad copy
  4. Testing styles and layouts

A practical way to do this is have the folks at Fiverr.com or Upwork.com build landing pages, then give Getgeofencing.com a call to draft ads and run them in front of targeted audiences.  It should take about 2 weeks to know what is working.

 

Christopher Seminatore
Christopher Seminatore
Owner – GetGeofencing

For any questions, please feel free to check out our website at www.getgeofencing.com

or give us a call at our offices: 866-951-0330

Christopher Seminatore is former Naval Intelligence.  He became familiar with military applications of geofencing technology during the Gulf War.  Since its crossover into the private markets, he has innovated strategies and protocols for effective marketing capabilities.  He currently is a guest lecturer at UC Irvine for the Masters Business Curriculum – Hyper Local Marketing. Christopher resides in Los Angeles, California and is an avid motorcycle enthusiast.  Drop by and say hi at his Facebook Page.

 

Chris Seminatore Get GeoFencing

About The Author:

Christopher Seminatore is the Managing Partner at GetGeofencing. He is ex-Naval Intelligence, graduated from Miami of Ohio, currently resides in Baja California and guest lectures at UC Irvine on Hyper-Local Marketing for the Business Administration Master’s Program. He is spearheading another project to assist business owners aptly named GetGeoLocal. Mr. Seminatore is an avid motorcycle enthusiast that hates working out but does it anyway. Go Bengals, Go Rams!  

Related Articles

What is a Geofence?

What is a Geofence?

You may be asking yourself, exactly what is a Geofence? Geofences are digital parameters placed around physical locations. Watch the video below for a more detailed explanation.Geofences Capture Information and Build Targeted Audiences In the world of digital...

Best Digital White Label Marketing Agency

Best Digital White Label Marketing Agency

Good digital white label marketing solutions are hard to come by.  The market is cluttered with agencies that are slow, ineffective, and expensive.   What are Digital White Label Agencies? White Label Digital Marketing Agencies are usually agencies with...

Target Marketing: Geofencing Competitor Locations

Target Marketing: Geofencing Competitor Locations

Target marketing is a powerful tool to help businesses grow. Learn how geofencing can be used for target marketing in this article by GetGeofencing.com, the top source of information on geofencing and location-based services (LBS).