You know location-based marketing is effective and you need to do it for your business. Getting your business in front of targeted, local audiences impacts sales and growth. How do you do it?
Geofencing Marketing & Advertising Companies Reviews
Geofencing Marketing Companies like GetGeofencing help you get your business in front of people who physically go to relevant locations. It’s an easy way to target local audiences and grow your business.
When your business is local in nature, it’s critical to get in front of a targeted, local audience. Think about local businesses like restaurants or churches. They have a limited number of customers. This means your marketing and advertising needs to be hyper-targeted towards these individuals.
Enter geofences and the importance of creating and using them for your business.
Geofencing Advertising & Marketing Services?
Geofences are virtual fences that (typically) correspond to specific locations. Think about the physical locations your best prospects are at. Places like:
- Competitor Locations
- Trade Shows
- Points of Interest
A good geofencing company will place digital parameters around these locations. What that does is build an active audience.
Building an active, targeted audience is one of the most powerful marketing tools available to brands. We see marketing without a strong audience as a worthless activity, so we’re going to show you exactly how we build audiences at GetGeofencing. This is achievable by even the smallest brands or local stores.
Best Prospects are Physically Attending
The first step is defining the locations your best prospects are physically attending.
Examples include a car dealership. Geofencing competitor car dealerships build an audience of people out looking for cars. Especially if a competitor is spending a big budget on promoting a tent sale or other event.
Another example is a local cowboy boot store. Geofencing a country music concert will get your local store in front of people with like-minded interests.
Another example includes a restaurant near a baseball game. Featuring a special for fans in attendance will drive traffic to your restaurant.
Ads will start appearing on websites and apps featuring your local business. The ads start on cell phones. When the cell phone is docked on the home wi-fi network, ads will go cross-platform. What that means is ads will start appearing on desktops, laptops, even computers.
Another critical component to mention is the ads will be served 3-5 times a day for up to 30 days.
What this does for the consumer is creating relevant advertising. They become aware of local stores and services they may not have known about. A good geofencing company creates a situation where business owners are targeting a specific audience and consumers are receiving relevant advertising.