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When using a geofencing platform, you should steer clear of a few marketing mistakes for best results. Read below to know more.
Since the advent of online marketing, the importance of location-based advertising has increased through the years. Moreover,our usage of digital platforms and devices has further influenced the marketing approach for businesses. Weare more comfortable, using apps and websites on our mobile phones to access products and services. This evolution in consumer behavior and the need to leverage the same for ad campaignshave led to the use of geofencing platform for geofencing marketing in the business domain.
Businesses want to utilize the power of geofencing marketing to yield the best sales results. But, geofencing marketing is as effective as the base strategy. You might feel positive knowing that geofencing is booming, all set to surpass $3039.38 in market size by 2026. And while it is true that geofenced ads have double the CTR, a lot depends on the campaign strategizing.
On that note, we will discuss the mistakes that can lower the efficiency of your advertising through geofencing platform. It’s to make you aware, so you avoid them.
What Marketing Mistakes to Avoid while UsingGeofencing Platform?
Here are a few things you should keep in mind when developing a geofencing marketing strategy.
1. Limited or Too Much Location Coverage
It is important to set up the geofence properly. That means it should not cover a very small or a very large area. If the area extends far then you will be targeting too many people, with a lesser probability of conversion. If you cover a limited area then you can miss out on potential customers. The good practice is keeping the periphery within 5-10 minutes of walking and driving distance.
2. Not Considering Third-Party Data
Marketers create marketing strategies on geofencing platform after analyzing the data. Now, one should use both first-party and third-party data to gain the best insights. Relying on first-party data limits the scope of your advertising. Using many data sources guarantees more targeted ads.
3. No Use of Frequency Capping in Geofencing Marketing
The placement of the ads is important. It should be appropriate based on your target audience. Geofencing works best with the placement of apps on websites and apps. Hence, make sure that your target audience can visualize the promotional messages.The place where you are specifically putting the ads or the medium you are choosing should align with the category of your target audience.
4. Poor Placement of Ads
The placement of the ads is important in geofencing platform marketing. It should be appropriate based on your target audience. Geofencing works best with the placement of apps on websites and apps. Make sure that your target audience can visualize the promotional messages. The place where you are putting the ads or the medium you are choosing should align with the category of your target audience.
Wrapping Up
On a concluding note, before thinking of running a campaign on a geofencing platform, it is important to understand the basics of location-based marketing. Only then can you leverage its benefits for your business and yield the greatest ROI. Seek out the best geofencing solutions at Get Geofencing, the market leader in location-based advertising. Call to get a quote today!
