GetGeofencing created this high-impact recruitment video for Wright Contracting, showcasing the power of geofence marketing and location-based advertising in the construction and heavy equipment industry. This campaign highlights Wright Contracting’s commitment to skilled workers, competitive pay, and career opportunities in construction, excavation, demolition, and heavy machinery operation.
With addressable geofencing technology, ads are delivered directly to qualified candidates — targeting job sites, trade schools, equipment yards, and competitor locations. Once captured, those same audiences continue to see Wright Contracting’s message across devices at home, maximizing exposure and driving applications.
Wright Contracting offers real pay, real machines, and lasting careers. From operating excavators, cranes, bulldozers, and loaders to building projects that shape communities, this campaign demonstrates how modern digital recruitment marketing connects the right people to the right opportunities.
✅ Recruiting skilled heavy equipment operators
✅ Competitive pay and lasting career paths
✅ Construction, demolition, and excavation projects
✅ Powered by geofence marketing technology
Learn more at GetGeofencing.com, where we help contractors and construction companies attract talent and grow their workforce with programmatic display, CTV/OTT ads, and location-based campaigns.
1. How does geofencing marketing improve ROI compared to social media ads?
Geofencing targets people based on physical location, not just demographics or interests. This means your ads reach people already shopping, visiting competitors, or attending relevant events — resulting in higher conversions and less wasted spend.
2. Can GetGeofencing help me advertise during specific hours of the day?
Yes. We can daypart campaigns, so ads only run during peak hours — like lunchtime for restaurants, evening hours for entertainment venues, or business hours for B2B campaigns.
3. Is geofencing only for big brands with huge budgets?
No. GetGeofencing works with campaigns as low as $850/month, making it accessible for small businesses, startups, and local service providers who want precise, measurable marketing.
4. How does geofencing work with privacy rules like GDPR and CCPA?
Our platform uses anonymized device data and is fully compliant with GDPR, CCPA, and industry privacy standards. No personal information is collected — only anonymous location signals.
5. Can geofencing target multiple cities or states at once?
Absolutely. We can create campaigns across multiple locations, regions, or even states, all managed under one dashboard with separate reporting for each market.
6. What is a “conversion zone” and why does it matter?
A conversion zone is a geofence around your store, office, or event location that tracks how many people who saw your ads later visited in person. It proves ROI in real-world terms.
7. Can I use geofencing to recruit employees or fill job openings?
Yes! Many clients target competitor workplaces, trade schools, and job fairs to recruit qualified talent and drive them to apply online or visit in person.
8. How fast can GetGeofencing campaigns be launched for an urgent promotion?
Campaigns can be built and launched within 48–72 hours, perfect for last-minute sales, grand openings, political campaigns, or urgent recruitment drives.
9. Can I use geofencing for e-commerce or online-only businesses?
Yes. While geofencing is powerful for driving in-person traffic, it can also retarget location-based audiences with offers that drive online sales, course sign-ups, or digital subscriptions.
10. What creative formats perform best with geofencing campaigns?
High-contrast display ads, short video ads, and clear CTAs work best. We design ads in multiple sizes for mobile apps, websites, and Connected TV to maximize reach and engagement.