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Geofencing technology has made it possible for companies to track the location of cell phones with great accuracy. It has many applications, including marketing and security.
This blog post portrays how geofencing for marketers works and how you can use it to track cell phones. Let’s explore!
How Marketers are using Geofencing
Geofencing is a technology that uses WIFI, GPS (Global Positioning System), or RFID (Radio Frequency Identification) to create geofences. These are virtual boundaries build around a physical location. When a person enters a geofenced area, marketers can track their smartphones. As a result, it allows companies to target people in the vicinity of their store or office and send ads. Further, it also allows them to track the movements of employees and customers.
Several Sources To Derive Location-Based Marketing Information:
- From the IP address of your Internet connection
- From the GPS signal of your mobile phone
- From the location of nearby cell towers
- From the location of Wi-Fi hotspots
The geofencing system then uses this information to calculate your location. Experts call this process trilateration.
Currently, most tracking apps for cell phones work by accessing GPS. It provides users with feedback on an app or software. Would you like to understand how tracking works for mobile phones? If yes, it is necessary to examine each major model and the options available for tracking the desired device.
Above all, the most accurate source of location information is the GPS signal from the phone itself. Now suppose a phone does not have a GPS chip. In such cases, geofencing providers can use cell tower triangulation or Wi-Fi networks to approximate the location of the phone.
IP Addresses
Your Internet Service Provider (ISP) assigns an IP address (also called Internet address) to your device. Using this IP address, you can access the internet. Further, these IP addresses make the connection between your devices, websites, and the services you use. Therefore, when you geofence someone, you’re using their IP address to pinpoint their location.
GPS Signals
Geofencing systems use GPS signals to track the location of a mobile phone. GPS or Global Positioning System is a satellite-based navigation system. It can precisely determine the location of a person or object on the earth’s surface. When a network of satellites transmits GPS signals, GPS-enabled devices, such as smartphones receive them, initiating the geofencing process.
Cell Towers
Marketers use cell towers to geofence people who do not have GPS-enabled devices. Generally, house radio equipment uses cell towers to communicate between cell phones and base stations. You can find these towers in areas with a high density of cell phone users.
Wi-Fi Hotspots
Wi-Fi hotspots are a useful tool in geofencing for marketers. You can find them in locations where Wi-Fi networks are available for public use. Therefore, when you geofence someone using a Wi-Fi hotspot, you’re using its location to pinpoint their location.
Bluetooth Beacons
Bluetooth beacons are another way to geofence people. These small and battery-powered devices use Bluetooth technology to transmit signals. Therefore, when it appears within the range of a compatible device, it can send a signal to geofence the device.
Cell-ID
Cell-ID is a technology that uses the signal strength of nearby cell towers for geofencing. Hence, the areas where GPS signals are weak or unavailable, you can use Cell-ID for geofencing. For example, you can geofence people who are indoors or in rural areas.
Wi-Fi Networks
Generally, urban areas have Wi-Fi networks all around. These networks are helpful when you want to create a geofence around a certain area. Using a Wi-Fi network, you can mark any specific location and target people entering that place.
Geofencing Platforms use Trilateration
Trilateration is a process of determining the position of an object using the distances based on three other objects. Therefore, when you use trilateration in geofencing, you can have a great impact. It can calculate the location of a mobile phone by using the distance to three nearby cell towers.
Why Marketers Should Use Geofencing?
Geofencing is a powerful marketing tool enabling marketers to reach potential customers. It allows you to build customer loyalty and target new audiences physically attending specific locations. For example, you can target people near a competitor’s location, store, or event. Indeed, you can use this to target people belonging to a certain age group or income group.
Moreover, geofencing is a cost-effective way to reach potential customers. It is a targeted marketing approach that can reach people interested in your product or service. Due to its flexibility, you can deliver a message to potential customers in different ways.
In addition, geofencing for marketers work well for many different industries. For example, you can use this for your car dealership, real estate, food, and so on. Along with this, you can find potential customers from a specific location, such as a city or state.
Some Drawbacks of This Application
In recent history, you could use triangulation techniques to trace the location of a cell phone. It was available to law enforcement and other government agencies. Earlier, people used to incorporate GPS into the majority of mobile devices sold on the market. Seeking the advantages of the GPS capabilities of these devices, geofencing provide a more accurate tracking solution.
Geofencing is Cutting Edge Marketing Technology
Geofencing technology is still in its early stages. But it has a great potential for marketers. It allows marketers to deliver ads and target people in a specific location. For example, they can use geofencing to find people near a store or landmark.
Despite the effectiveness of geofencing, if you fail to use it responsibly it won’t help. Make sure you leverage it properly to reap of its benefits for businesses and organizations.
For more information, please visit www.getgeofencing.com to schedule an appointment.
