Hello readers! I hope you all are safe and healthy.
If you are visiting this page for the first time, let me first introduce myself. I am Christopher Seminatore, a geofencing specialist and Managing Partner at Get Geofencing.
In my previous posts, I introduced you to the concept of geofencing and answered your FAQs about location-based marketing. So, now I would like to move forward from the basics. In today’s blog, I’ll shed some light on the best practices involving geofencing marketing.
Are you unsure about how to do geofencing? If so, hopefully, you will gather some insights from today’s post.
Geofencing Marketing: Location-based Targeting of Customers
Businesses these days do not send a generic marketing message to people. Instead, they prefer implementing location-targeting strategy to attract a specific audience. Thankfully, it is possible with geofencing technology.
Geofencing is the act of identifying and targeting potential customers within a specific location. You can leverage locational data to engage your target audience and create ads accordingly. Let’s explore how!
At first, you can put up geofences and virtual parameters around your target zones. These fences allow you to extract data using GPS, RFID, GPRS, and Wi-Fi.
Meanwhile, you should note that the target zone varies in each case. It depends on your business objectives and target audience.
Once your identify your target locations, you can kickstart the geofence marketing campaign. Subsequently, you can collect data from the mobile devices entering the perimeter as disclosed above.
From then onwards, you have 30 days to create custom ads and connect with the target audience. Further, these ads can encourage your potential customers to visit your store, influence their buying decisions, and make a purchase.
Read this blog to know more about geofences.
Best Practices Involving Geofencing Marketing
Indeed, geofencing guarantees marketing success for a brand. It is a tried and tested technique! However, the level of that success depends on how well you plan and execute things. Here, I am listing some of the best geofencing practices for your reference:
Pick Your Target Zones Wisely
In location-targeting, your target zones play a significant role. Therefore, it’s essential to identify your target audience while you should initiate the campaign. Once it’s over, then draft your customer journey.
Besides, ask yourself;
- Where do most of my customers go?
- Who will respond to the ads and visit the store?
- Who will buy the products or hire the services?
You must find answers to these questions to select the best target zones for quality lead generation. Furthermore, an accurate target zone selection will help you win half of the battle. So, contact our experts if you need help determine target zones.
Don’t Leave Out Your Competitors
Geofencing allows you to target the customers visiting your competitors. You can start the campaign by geofencing the competitor’s address. Significantly, the locational data will help understand consumer behavior. As a result, you can strategize your campaign and drive customers to your doorstep.
Create Relatable Ad Content
Geofencing gives you access to the customer insight; their preferences, dislikes, etc. If you use this valuable data accurately, you can easily become the market leader. Moreover, your ad content should be relatable and attractive to the target audience. Similarly, it should be contextual to your brand ideology. It’s how you improve brand awareness.
Don’t Spam Them with Ads
Geofencing gives you access to the customer insight; their preferences, dislikes, etc. If you use this valuable data accurately, you can easily become the market leader. Moreover, the ad content should be relatable and attractive to the target audience. Similarly, it should be contextual to your brand ideology. It’s how you can improve brand awareness.
Optimize Your Campaigns
No one likes to receive ads several times a day. It feels like spam. Even at one point, your audience may start ignoring you. Of course, you don’t want that! So, sending ads 3-5 times a day should be enough to generate a positive response.
In addition, Get Geofencing provides 24/7 access to ongoing campaigns. You can track your campaign in real time via an intuitive dashboard.
A marketing specialist incorporates best geofencing practices and a result-driven strategy to generate quality leads. By using these tips and tricks, you can surpass your sales target. So, if you want to experience a better bottom line in your business, contact Get Geofencing today.