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How to Do Geofencing: The Best Practices in Location-Based Marketing

September 28, 2022

how to do geofencing

Hello readers! I hope you all are safe and healthy.

Are you visiting this page for the first time? Then, first let me introduce myself. I am Christopher Seminatore, a geofencing specialist and Managing Partner at Get Geofencing.

In my previous posts, I introduced you to the concept of geofencing and answered your FAQs about location-based marketing. So, now I would like to move forward from the basics. In today’s blog, let me shed some light on the best practices involving geofencing marketing.

Are you unsure about how to do geofencing? If so, hopefully, you will gather some insights from today’s post.

Geofencing Marketing: Location-based Targeting of Customers

geofencing marketing

Businesses these days do not transmit a generic marketing message to people. Instead, they prefer implementing location-targeting strategy to attract a specific audience. All thanks to the popularization of geofencing technology.

Geofencing is the act of identifying and targeting potential customers by the location they visit. You can leverage hyper-specific locational data to engage with your target audience.

At first, you can put up geofences and virtual parameters around your target zones. These fences allow you to extract data using GPS, RFID, GPRS, and Wi-Fi.

Meanwhile, you should note that the target zone varies in each case. It depends on your business objectives and target audience.

Once your geofence is up, you can collect data from the mobile devices entering the perimeter.

From then onwards, you have 30 days to create custom ads and connect with the target audience. Further, these ads can encourage your potential customers to visit your store and make a purchase. You can send them simple promotional ads or influence their buying intent by offering special discounts.

Read this blog to know more about geofences.    

Best Practices Involving Geofencing Marketing 

Indeed, geofencing guarantees marketing success for a brand. It is a tried and tested technique! However, the level of that success depends on how well you plan and execute. Here, I am listing some of the best geofencing practices for your reference:

Pick Your Target Zones Wisely

In location-targeting, your target zones play a pivotal role in the success or failure of the campaign. So, you should initiate the campaign by identifying your target audience. Then draft your customer journey.

Besides, ask yourself;

  • Where do most of my customers go?
  • Who will respond to the ads and visit the store?
  • Who will buy the products or hire the services?

You must find answers to these questions to select the best target zones for quality lead generation. Furthermore, an accurate target zone selection will help you win half of the battle. Contact our experts if you need help determine target zones.

Don’t Leave Out Your Competitors

Geofencing allows you to target the customers visiting your competitors. All you have to do is geofence the competitor’s address. Significantly, the locational data will help you understand consumer behavior. As a result, you can strategize your campaign accordingly and drive customers to your doorstep.

Create Relatable Ad Content

Geofencing gives you access to the customer insight; their preferences, dislikes, etc. If you use this valuable data accurately, you can easily become the market leader. Moreover, your ad content should be relatable and attractive to the target audience. Similarly, it should be contextual to your brand ideology. It’s how you improve brand awareness.

Don’t Spam Them with Ads

No one likes to receive ads several times a day. It feels like spam. Even at one point, your audience may start ignoring you. Of course, you don’t want that! So, sending 3-5 times a day should be enough to generate a positive response.

Optimize Your Campaigns

Geofencing platforms allow businesses to track the campaign and monitor its progress. Hence, you can sit down with your marketing specialist and modify your campaign according to consumer insights.

In addition, Get Geofencing provides 24/7 access to ongoing campaigns. You can track your campaign in real time via an intuitive dashboard.

Wrapping Up!

A seasoned marketing specialist incorporates best geofencing practices and a result-driven strategy to generate quality leads. When these tips and tricks align, you can surpass your sales target. So, if you want to experience a better bottom line in your business, contact Get Geofencing today.

That’s all for today! Stay tuned for fresh updates. Connect with me on social media. If you want a detailed discussion, reach me via call or mail.

Contact us for more information about Geofencing and how it works!

Chris Seminatore Get GeoFencing

About The Author:

Christopher Seminatore is the Managing Partner at GetGeofencing. He is ex-Naval Intelligence, graduated from Miami of Ohio, currently resides in Baja California and guest lectures at UC Irvine on Hyper-Local Marketing for the Business Administration Master’s Program. Mr. Seminatore is an avid motorcycle enthusiast that hates working out but does it anyway. Go Bengals, Go Rams!  

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