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Our geofencing ads give you a competitive edge with location intelligence.
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Track in-person conversions with geofencing, targeted geofencing, and OTT/CTV advertising.
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Gain deeper insight into how geofencing correlates with your strategies.
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Track impressions, clicks, calls, and other critical metrics.
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Visualize data to optimize and pivot marketing spends in real-time for faster performance.
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Download PDF, Excel, and PPT reports with your logo for team and client sharing.
Location based advertising has changed the way businesses connect with customers. Instead of casting a wide net and hoping for clicks, brands can now use real-world location data to deliver ads to people who are actually near their store, visiting a competitor, or attending a relevant event. It’s advertising that meets people where they are, literally, making it more relevant, more timely, and more effective. Whether you’re running a local coffee shop or managing multiple retail locations, the ability to target potential customers based on where they’ve been or where they are right now gives your marketing strategy a serious edge.
At GetGeoFencing, we don’t just talk about precision, we deliver it. Our clients get access to powerful geofencing tools backed by professionally designed creative at no additional cost. While competitors tack on production fees or offer little creative support, we build campaigns that are ready to launch, fast. Our custom display and video ads are developed in-house and optimized from day one to perform in real-world, location-driven campaigns. That’s what sets us apart. No extra fees. No waiting. Just full-service, high-conversion location based advertising, built for businesses that want results.
In this piece, we’ll be discussing location based advertising, what it is, why it matters for business owners, and how our solutions at GetGeoFencing help you do it better.
Location based advertising (LBA) is a powerful digital marketing strategy that targets consumers based on their physical location, typically through mobile devices. Using technologies like GPS, Wi-Fi, Bluetooth, and IP address targeting, businesses can deliver highly relevant ads to users when they are most likely to take action.
Unlike traditional advertising, which often casts a wide net, location based advertising helps businesses zero in on a specific audience based on where they are or where they’ve been. This level of precision makes it ideal for driving foot traffic, increasing conversions, and boosting ROI.
For example, a retail brand can target users who enter a competitor’s store with a time-sensitive offer, or a real estate agent can display ads to users who recently visited open houses in a specific zip code.
At GetGeoFencing, we specialize in location based advertising that drives results. Whether you want to target event attendees, shoppers, or industry-specific venues, our geofencing technology makes it possible, without the creative hassle. We include professionally designed display and video ads in every campaign at no additional cost, setting you up for success from day one.
For business owners, every marketing dollar needs to work harder. Location based advertising offers a clear advantage by delivering personalized, timely messages to people who are already near, or have shown interest in, your business or competitors. It bridges the gap between digital engagement and real-world action.
Instead of relying on broad demographics or guesswork, location data gives you behavioral context. You’re not just advertising to people who might be interested, you’re reaching people who are physically close to making a purchase decision. That means less wasted spend and better campaign performance.
With GetGeoFencing, business owners gain access to tools that once felt out of reach for large enterprises only. From event-based targeting to conquesting strategies, we help you engage potential customers when it counts most. And since our creative assets are included, you can focus on results, not production costs.
https://www.getgeofencing.com/location-based-advertising/Whether you’re a retail chain, local service provider, or franchise, location based advertising is a cost-effective, high-ROI strategy that puts your brand in front of people who are ready to act.
Mobile devices are the heartbeat of modern consumer behavior. People carry their phones everywhere, which makes mobile geofencing advertising one of the most effective channels for delivering targeted, real-time messaging.
Here’s how businesses benefit from going mobile with their location-based campaigns:
Mobile advertising lets you reach users in the moment, whether they’re walking past your storefront, attending a local event, or visiting a competitor. This immediacy increases the chances of converting interest into action.
Mobile campaigns use geofencing to draw virtual boundaries around specific locations. This allows for hyper-targeted ad delivery that minimizes waste and maximizes budget efficiency.
Mobile location data isn’t just for targeting, it also unlocks valuable insights. You can track foot traffic patterns, dwell time, and post-visit behaviors to better understand your audience and refine your strategy.
At GetGeoFencing, we deliver mobile campaigns that are ready to launch, complete with custom creative assets at no extra cost. That means fewer delays, no design stress, and a faster path to results.
Whether you’re targeting a single zip code or a national audience, mobile geofencing advertising scales effortlessly. Campaigns can be as localized or widespread as your goals require.
Running a location based advertising campaign isn’t just about drawing a geofence and hoping for the best. To drive real results, you need a smart strategy and attention to detail. Here are some practical location based advertising tips and tricks to help you get the most out of your campaigns.
Don’t just target broad areas, think strategically. Are there competitor locations you can geofence? Events where your ideal customer will be? The tighter your targeting, the more relevant your message becomes.
Location based campaigns perform better when timed around peak foot traffic or purchase intent. Consider launching ads before, during, and after relevant events or store visits to capture more engagement.
The right message matters. Your creative should align with the user’s real-world context. For example, if someone just visited a competitor’s store, your ad should offer a compelling reason to choose you instead.
GetGeoFencing provides professionally designed display and video ads at no additional cost, so your creative is built to perform right from launch.
Don’t just measure success by CTR. Look at foot traffic, offline purchases, and brand recall. Advanced platforms like GetGeoFencing offer post-campaign analytics that track user behavior and return visits.
The best campaigns are never “set and forget.” Monitor which zones, messages, and times deliver the best results, and adjust accordingly. Our team works closely with clients to refine and evolve campaigns for ongoing improvement.
The real-world success of location based advertising is best seen through tangible outcomes. At GetGeoFencing, we’ve helped businesses across industries generate impressive results by putting their ads in front of the right people, at the right time, in the right place.
You can explore detailed examples of successful location based marketing campaigns on our site, but here’s a quick look at how smart geofencing strategies have driven real ROI:
A regional auto dealer used geofencing to target visitors at competing dealerships within a 10-mile radius. We created custom video ads promoting trade-in bonuses and special financing offers. The campaign increased showroom visits by over 22% and generated a 5X return on ad spend.
A national retail brand geofenced a major trade show and served ads to attendees during and after the event. Ads featured a special online-only discount. As a result, the brand saw a 34% increase in online conversions within two weeks of the event.
A home services company geofenced neighborhoods where recent installations occurred. Targeted ads highlighted nearby customer testimonials and limited-time offers. Engagement rates were 3x higher than their previous digital campaigns.
Every success story starts with smart strategy, clear goals, and the right partner. At GetGeoFencing, we combine proven geofencing tactics with high-quality creative and expert campaign management to help businesses outperform the competition.
At GetGeoFencing, we don’t just offer software, we deliver complete location based marketing solutions tailored to your business goals. From precise geofencing strategies to fully developed ad creative, we provide everything you need to launch and scale high-performing campaigns without the typical overhead or delay.
Our location based marketing solutions are built for business owners who want results, not complexity.
Whether you’re just exploring geofencing or ready to go all in, GetGeoFencing offers the tools, expertise, and support to make location based advertising work for you.
If you’re ready to harness the power of location based advertising, GetGeoFencing is here to help you launch smarter, faster, and more cost-effectively. We offer a turnkey solution that combines expert strategy, precise targeting, and high-quality creative, without the inflated agency fees.
Our process is built around making things easier for business owners. No design headaches. No guessing. Just a clear, results-driven approach to mobile geofencing advertising that reaches real people in real-world moments.
Ready to see how it can work for your business?
Book a Zoom consultation with Chris and get a custom strategy tailored to your goals.
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Retail, automotive, real estate, hospitality, healthcare, and event-based businesses see the strongest ROI due to their need to drive local engagement and foot traffic.
With technologies like GPS, Wi-Fi, and beacons, location data can be accurate within a few feet, especially on mobile devices. However, precision may vary depending on signal strength and user permissions.
Yes. Most platforms rely on anonymized data and comply with regulations like GDPR and CCPA. Users must opt-in to location tracking on their devices for targeting to work.
Yes, especially when targeting users who have visited relevant physical locations (like events or retail stores), helping drive online sales through contextual relevance.
Geofencing uses GPS or IP data to create virtual perimeters, while beacons rely on Bluetooth to send signals to nearby mobile devices within a shorter range (typically indoors).
Depending on the platform, users can be targeted in real-time and/or for days or weeks after the visit. This allows for both instant and retargeting strategies.
Absolutely. You can set up multiple geofences around competitor locations, events, neighborhoods, or regions, all under one cohesive campaign.
Clear, actionable messages tied to user context, such as local promotions or urgency-based CTAs, tend to perform best. Video and display formats both work well.
Costs vary depending on scale, targeting, and impressions, but it’s often more affordable than traditional media and more effective due to precision. GetGeoFencing includes creative, which saves thousands.
No. Most location based advertising today works via mobile browsers or apps that users already have, leveraging device permissions, not app-specific installs.