Location Based Advertising Companies: Best Practices to Follow

July 13, 2022

Geofencing is an essential part of location-based advertising and brings a boost to local stores. So, we go over the best practices of geofencing!

location-based advertising

Location-based advertising is on the rise now. Geofencing, as a part of it, pushes the popularity score higher. If you want to put your business in front of the target audience, you need location based advertising companies.

So, what does geofencing do?

Geo fence marketing allows a business to target potential customers depending on physical places. This includes individual households, places of interest, competitor areas, etc. That’s how geofencing increases foot traffic.

As a matter of fact, where your potential customers go says a lot about their buying behavior. Geofencing increases valuable leads. Now, do you want to use geofencing? You need to keep in mind the best practices of this effective tool.

Put Geofence Where Your Customers Go

Location Based Advertising Companies

Firstly, check where your targeted audiences frequent. You need to put a fence at the places they visit the most. Location based advertising companies guide you to fence the area where you can engage with customers better.

Therefore, your competitor’s area is the best place to put up a fence. Competitor geofencing sends push notifications and ads to customers. Upon receiving personalized offers, customers may show interest in your business.

In fact, 71% of people feel annoyed with the impersonal shopping experience. Needless to say, you can retain existing customers.

Basically, you put your business in front of those who are likely to use your service. For instance, Uber and Lyft set up fence around airports and hotels where customers are most likely to hire a cab. Burger King targets McDonald’s with special offers on their burgers.

Make Sure Geofence is Small and Targeted

When you partner with location based advertising companies, you will always set up fence of the right size.

Geofences are effective as long as they are small and targeted. Large fences might not work out well. After all, you want to keep the fence close to your business.

You can create geo fence as far as possible. But you are unlikely to generate foot traffic from people 30 miles away from the store. A 1 to 2-mile radius is ideal.

Four to five-minute walking distance can fetch good results. If you keep geofence within local proximity, the campaign is more successful.

On a Concluding Note

If you want to hire a company with good geofence capabilities, we are a call away. We, at Get Geofencing, harness the best practices and help you produce a higher ROI.

In the end, you need the effectiveness of geofencing in your marketing campaign. For more information, reach out to us now!

 

Contact us for more information about Geofencing and how it works!

Chris Seminatore Get GeoFencing

About The Author:

Christopher Seminatore is the Managing Partner at GetGeofencing. He is ex-Naval Intelligence, graduated from Miami of Ohio, currently resides in Baja California and guest lectures at UC Irvine on Hyper-Local Marketing for the Business Administration Master’s Program. He is spearheading another project to assist business owners aptly named GetGeoLocal. Mr. Seminatore is an avid motorcycle enthusiast that hates working out but does it anyway. Go Bengals, Go Rams!  

Related Articles

How To Coordinate Digital Ads with Geofencing Television Advertising?

How To Coordinate Digital Ads with Geofencing Television Advertising?

For geofencing television advertising campaigns, timing is everything. Read the blog to know how to time and coordinate your digital ads. Geofencing digital marketing enables brands to limit their ads to a specific location. This technique is incredibly effective for...

Role of Best Geofencing Platforms in  the E-Commerce Sector

Role of Best Geofencing Platforms in the E-Commerce Sector

The E-commerce sector is very competitive where only the best geofencing platforms can provide you with profitable campaigns. Read to know how. Geofencing has been gaining a lot of hype in the e-commerce sector due to its quick results. Earlier, the location of the...