Geofencing is an essential part of location-based advertising and brings a boost to local stores. So, we go over the best practices of geofencing!
Location-based advertising is on the rise now. Geofencing, as a part of it, pushes the popularity score higher. If you want to put your business in front of the target audience, you need location based advertising companies.
So, what does geofencing do?
Geo fence marketing allows a business to target potential customers depending on physical places. This includes individual households, places of interest, competitor areas, etc. That’s how geofencing increases foot traffic.
As a matter of fact, where your potential customers go says a lot about their buying behavior. Geofencing increases valuable leads. Now, do you want to use geofencing? You need to keep in mind the best practices of this effective tool.
Put Geofence Where Your Customers Go
Firstly, check where your targeted audiences frequent. You need to put a fence at the places they visit the most. Location based advertising companies guide you to fence the area where you can engage with customers better.
Therefore, your competitor’s area is the best place to put up a fence. Competitor geofencing sends push notifications and ads to customers. Upon receiving personalized offers, customers may show interest in your business.
In fact, 71% of people feel annoyed with the impersonal shopping experience. Needless to say, you can retain existing customers.
Basically, you put your business in front of those who are likely to use your service. For instance, Uber and Lyft set up fence around airports and hotels where customers are most likely to hire a cab. Burger King targets McDonald’s with special offers on their burgers.
Make Sure Geofence is Small and Targeted
When you partner with location based advertising companies, you will always set up fence of the right size.
Geofences are effective as long as they are small and targeted. Large fences might not work out well. After all, you want to keep the fence close to your business.
You can create geo fence as far as possible. But you are unlikely to generate foot traffic from people 30 miles away from the store. A 1 to 2-mile radius is ideal.
Four to five-minute walking distance can fetch good results. If you keep geofence within local proximity, the campaign is more successful.
On a Concluding Note
If you want to hire a company with good geofence capabilities, we are a call away. We, at Get Geofencing, harness the best practices and help you produce a higher ROI.
In the end, you need the effectiveness of geofencing in your marketing campaign. For more information, reach out to us now!