fbpx

How Big Brands are Using Mobile Geofencing Advertising

April 5, 2022

MOBILE GEOFENCING ADVERTISING

Driving customers into stores is one of the biggest challenges faced by smaller local businesses.  Increasing foot traffic can be a daunting task.

Door hangers, direct mail, radio spots, and billboards have been used to capture the attention of the passerby.

 

Mobile Geofence Advertising campaigns have proven to substantially increase foot traffic when used correctly, and they can track store visits, which provides business owners a precise marketing ROI.

First, let’s briefly define mobile geofencing advertising campaigns.

Mobile Geofencing Advertising Campaigns Defined:

Geofencing creates digital parameters around physical locations and sends ads to people who visit the targeted areas.

These campaigns generate an audience from specific physical locations like competitors’ places of business, points of interest, events, neighboring office buildings, etc.

They do it by capturing the location readers on cell phones.  If you can order an uber or have food delivered, you are a candidate for a geofence audience.

The campaign will show ads to this very targeted audience across most websites and apps, up to 3-5 times a day.

 

MOBILE GEOFENCING ADVERTISING

MOBILE GEOFENCING ADVERTISING

Big Brands Use of Geofencing

Mobile geofencing advertising has been utilized by big brands for several years.  The technology has only recently become available to smaller, local businesses.

Big brands had the resources to invest early in the technology, and it came to find the benefits surpassed expectations.

The campaigns worked and significantly increased foot traffic to the stores.

Here are several examples of how big brands used mobile geofencing advertising as part of their marketing strategies.

 

Burger King

The most recent and impressive example is Burger King’s “Whopper Detour,” which involved building a 600-feet fence around McDonald’s restaurants.

Burger King encouraged its customers to go to McDonald’s, but with a twist.

As soon as they entered the “fence,” they could unlock a deal for a one-cent Whopper burger on the Burger King app.

The risky promotion resulted in over 1 million downloads of the Burger King app and took full advantage of their largest competitor’s foot traffic.

 

Uber

Uber uses geofencing to create fences around airports, nightclubs, hotels, and more. When users get off a plane, one of the first things they do is check their phones.

By focusing campaigns on travelers and positioning themselves to meet travelers’ transportation needs, Uber generated over $7 Billion in revenues and is coming closer to profitability.  They credit their mobile geofencing advertising strategy to quickly becoming an industry leader.

 

CR England

C.R. England was facing challenges finding drivers.  They knew where their prospective drivers were and needed a way to reach this targeted audience.

They executed a mobile geofence advertising campaign focusing on specific areas and locations.

The ads appeared at places like truck stops. In the ad copy, C.R. England made compelling offers to entice people to apply for their open truck drive positions. By using location-based marketing, they were able to substantially increase application rates.

 

If you would like to see different strategies associated with geofencing, click here.

Visit our YouTube Channel for more videos about how GeoFencing can help you rise above your competitors.

Always feel free to give us a call at 866-951-0330 or send Chris an email at chris@getgeofencing.com

Chris Seminatore Get GeoFencing

About The Author:

Christopher Seminatore is the Managing Partner at GetGeofencing. He is ex-Naval Intelligence, graduated from Miami of Ohio, currently resides in Baja California and guest lectures at UC Irvine on Hyper-Local Marketing for the Business Administration Master’s Program. He is spearheading another project to assist business owners aptly named GetGeoLocal. Mr. Seminatore is an avid motorcycle enthusiast that hates working out but does it anyway. Go Bengals, Go Rams!  

Related Articles

What is a Geofence?

What is a Geofence?

You may be asking yourself, exactly what is a Geofence? Geofences are digital parameters placed around physical locations. Watch the video below for a more detailed explanation.Geofences Capture Information and Build Targeted Audiences In the world of digital...

Best Digital White Label Marketing Agency

Best Digital White Label Marketing Agency

Good digital white label marketing solutions are hard to come by.  The market is cluttered with agencies that are slow, ineffective, and expensive.   What are Digital White Label Agencies? White Label Digital Marketing Agencies are usually agencies with...

Target Marketing: Geofencing Competitor Locations

Target Marketing: Geofencing Competitor Locations

Target marketing is a powerful tool to help businesses grow. Learn how geofencing can be used for target marketing in this article by GetGeofencing.com, the top source of information on geofencing and location-based services (LBS).