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Optimizing Your Google Business Account

September 2, 2021

Today we will walk you through the steps of optimizing your Google Business Account. Your Google Business Account is commonly referred to as your Google My Business Listing.

Step #1:  Go to Google My Business website.

Follow prompts.

Expert Tip: Use an email account associated with your Google Properties like Analytics.

Step #2:  Enter your Business Name

Step #3: Select Business Category

Expert tip: Ask yourself, which product or service do you offer that makes up most of your revenue?  Pick the category that product or service falls under.

Step #4: Set up the Address of Your Business

Step #5: Get Verified

Depending on what kind of business listing you’re attempting to create (or manage) you will have different options available to you. With that said, 90% of businesses will need to wait for a postcard.

All options:

  • Verify by mail (postcard)
  • Verify by phone
  • Verify by email
  • Instant verification
  • Bulk verification

Once your postcard arrives you’ll need to sign back into google.com/my business, click Verify Location from the menu or the Verify Now button if it’s available, then enter the 5-digit code from your postcard.  It usually takes between 7-10 days to receive a postcard.

Optimizing Your Google Business Account – Here is a video stepping you through the verification process:

Step #6: Set up a profile to Optimize Your Google My Business Account

Step #7: Add Optimized Photos

Don’t take this for granted, 60% of consumers say local search results with good images capture their attention and push them towards a decision.

Google advises businesses to upload several different types of images.

  • At least three strong exterior photos, taken at different times of the day and showing the approach to the business from common angles
  • A minimum of three interior photos
  • Product photos for the most popular products and services you sell
  • One image of any common areas your business may have, such as the reception
  • A minimum of three management and team photos
  • For bars, restaurants, and cafes, images of the most popular food and drinks
  • For hotels, images of guest rooms should be uploaded

Image requirements

  • Format: JPG or PNG
  • Size: Between 10 KB and 5 MB
  • Minimum Resolution: 720px   720px
  • Quality: The photo should be in focus and well lit, and
  • have no significant alterations or excessive use of filters.
  • In other words, the image should represent reality.

Geotag your photos

Geotagging is the process of adding geographical information to various media in the form of metadata.

Add some information that tells Google where the photo was taken.

Expert Tip:  You should have 10 or so geotagged photos within your profile

Step #8: Add Videos to Optimize Your Google My Business Account

Video requirements

  • Max File Size: 100 MB
  • Max Video Duration: 30 Seconds
  • Video Min Resolution: 720p

Step #9: Your Business Description

You can add a 750-character description to your GMB profile.  This text should describe your business in an engaging, authentic manner and shouldn’t reference things like sales or

promotions.  Writing a comprehensive and compelling business description takes work. I recommend that you write out several versions before selecting which one you want to go with. Be sure to read all the business description guidelines (shown below) so you know what you can (and can’t) include in your Google My Business Description.

Tips for writing

  • Tell the viewer what makes your business different
  • Why should they shop with you & not someone else
  • Don’t spam
  • Don’t keyword stuff
  • Don’t put promo’s in and sound gimmicky
  • Don’t use ALL CAPS

Step #10: Add Categories

Google allows you to select up to 10 categories for your business. You can view a complete list here.

Step #11: Add Products or Services

Step #12: Set up Tracking

Any questions?  Give Chris a shout here

Check out our videos about Geofencing here

Contact us for more information about Geofencing and how it works!

Chris Seminatore Get GeoFencing

About The Author:

Christopher Seminatore is the Managing Partner at GetGeofencing. He is ex-Naval Intelligence, graduated from Miami of Ohio, currently resides in Baja California and guest lectures at UC Irvine on Hyper-Local Marketing for the Business Administration Master’s Program. He is spearheading another project to assist business owners aptly named GetGeoLocal. Mr. Seminatore is an avid motorcycle enthusiast that hates working out but does it anyway. Go Bengals, Go Rams!  

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