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How to Optimize Your Google My Business Listing

Want Free Local Traffic?  Here’s how to optimize your Google My Business Listing

It’s fast, it’s free and it will have a dramatic impact on your web traffic.  It’s Google My Business, Here is a link to 12 steps optimizing your Google My Business listing.

Optimize Google My Business Listing

Step #1:  Go to Google My Business website.

Follow prompts.

Expert Tip: Use an email account associated with your Google Properties like Analytics.

Step #2:  Enter your Business Name

Step #3: Select Business Category

Expert tip: Ask yourself, which product or service do you offer makes up most of your revenue?  Pick the category that product or service falls under.

Step #4: Set up the Address of Your Business

Step #5:  Get Verified

Depending on what kind of business listing you’re attempting to create (or manage) you will have different options available to you. With that said, 90% of businesses will need to wait for a postcard.

All options:

  • Verify by mail (postcard)
  • Verify by phone
  • Verify by email
  • Instant verification
  • Bulk verification

Once your postcard arrives you’ll need to sign back into google.com/my business, click Verify Location from the menu or the Verify Now button if it’s available, then enter the 5 digit code from your postcard.  It usually takes between 7-10 days to receive a postcard.

Here is a video stepping you through the verification process:

How to Verify Your Business on Google

https://www.youtube.com/watch?v=2sObwsdA1FE

Step #6: Set up a profile to Optimize Your Google My Business Listing

Step #7: Add Optimized Photos

Don’t take this for granted, 60% of consumers say local search results with good images capture their attention and push them towards a decision.

Google advises businesses to upload several different types of images.

  • At least three strong exterior photos, taken at different times of the day and showing the approach to the business from common angles
  • A minimum of three interior photos
  • Product photos for the most popular products and services you sell
  • One image of any common areas your business may have, such as the reception
  • A minimum of three management and team photos
  • For bars, restaurants and cafes, images of the most popular food and drinks
  • For hotels, images of guest rooms should be uploaded
GetGeofencing- Social Media Savage

Image requirements

  • Format: JPG or PNG
  • Size: Between 10 KB and 5 MB
  • Minimum Resolution: 720px   720px
  • Quality: The photo should be in focus and well lit, and
  • have no significant alterations or excessive use of filters.
  • In other words, the image should represent reality.

Geotag your photos

Geotagging is the process of adding geographical information to various media in the form of metadata.

Add some information that tells Google where the photo was taken.

Expert Tip:  You should have 10 or so geotagged photos within your profile

Step #8: Add Videos to Optimize Your Google My Business Listing

Video requirements

  • Max File Size: 100 MB
  • Max Video Duration: 30 Seconds
  • Video Min Resolution: 720p

Step #9: Your Business Description

You can add a 750-character description to your GMB profile.  This text should describe your business in an engaging, authentic manner and shouldn’t reference things like sales or

promotions.  Writing a comprehensive and compelling business description takes work. I recommend that you write out several versions before selecting which one you want to go with. Be sure to read all the business description guidelines (shown below) so you know what you can (and can’t) include in your Google My Business Description.

Tips for writing

  • Tell the viewer what makes your business different
  • Why should they shop with you & not someone else
  • Don’t spam
  • Don’t keyword stuff
  • Don’t put promo’s in and sound gimmicky
  • Don’t use ALL CAPS

Step #10: Add Categories

Google allows you to select up to 10 categories for your business. You can view a complete list here.

Step #11: Add Products or Services

Step #12: Set up Tracking

Any questions?  Give Chris a shout here

Check out our videos about geofencing here

If you have any questions, please feel free to contact us

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