The E-commerce sector is very competitive where only the best geofencing platforms can provide you with profitable campaigns. Read to know how.
Geofencing has been gaining a lot of hype in the e-commerce sector due to its quick results. Earlier, the location of the businesses didn’t play a critical part in e-commerce businesses. However, due to the recent pandemic, there is a resurgence in the importance of store location. Some of the best geofencing platforms are focusing on store location a lot.
Why does Store Location Matter in Geofencing for E-commerce Sector?
Well, there are three key reasons for this.
The matter of choice
Since the pandemic, customers want to have more control over shipping. It’s very frustrating to wait for days for a parcel to arrive, only to receive the news that it couldn’t be processed due to some unforeseen issues.
Thus, nowadays, people want to know the location of the store before placing an order. Geofencing helps customers to connect with nearby shops which can deliver things within a short time.
Buyers want both
Although according to reports, around 69% of Americans shop online, there is also a huge chunk of people who wants a brick-and-mortar experience. This is the reason why big brands like Amazon are expanding into the physical retail sector.
Easy supply chain
Due to COVID, many delivery services are still working with limited staff. Thus, if you focus your marketing efforts locally, chances are there would be more sales. Consequently, geofencing has a big role to play in bridging the gap between the online and offline sectors.
How does Geofencing Marketing Helps E-commerce?
Geofencing platforms are an excellent way to promote an e-commerce business. If you are going hybrid, geofencing helps you to find relevant data for your business operation.
Some of the benefits of geofencing platforms are:
Reach shoppers at the right time
Ecommerce is a competitive industry. Thus, marketers need to reach buyers at the right time. For this, you can geofence around your business location and your competitor’s area. Also, provide sales, promos, and discounts to bring customers.
Improve local sales
Advertising using the best geofencing platforms gives brands a larger share in the local market. They help to drive local traffic. When you drive local sales regularly, you drive more customers.
Personalize customer experience
Geofencing marketing generally focuses on localaudiences. Hence, it gives you better insights into what your customers actually like. Consequently, it makes it easier for marketers to create a customized shopping experience.
If you are trying to improve your sales or expand your online store in the offline market, Get Geofencing can help you with that. We are one of the best geofencing platforms for e-commerce in the U.S.A. Give us a call today!