Key Takeaways: Legal Landscape: New geofencing laws require businesses to obtain clear consent and avoid targeting near sensitive areas to stay compliant. Ethical Marketing: Beyond legal obligations, ethical use of location data builds long-term trust and brand loyalty. Partner Advantage: Working with providers like GetGeofencing ensures creative, compliant campaigns that [...]

Key Takeaways: Definition: Geofencing marketing targets users based on real-world location using virtual perimeters for precise, real-time ad delivery. Strategic Advantage: Businesses can outperform competitors by delivering ads near rival locations, events, or relevant local zones. Value-Add by GetGeofencing: Professional ad creatives are included at no extra cost, speeding up [...]