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Geofencing marketing is a digital marketing technique for attracting customers via location-targeting. Read below to know the process.
Let’s say you are out shopping with your wife. You enter a mall and shortly receive a notification on your mobile about a special offer at Nike. Meanwhile, your wife gets a coupon notification from Sephora. Even if you don’t end up buying anything, you will at least try to find the nearest brand outlet to explore. That’s how the human mind works.
Indeed, the mobile notification can raise your inquisition and encourage you to take action. In most cases, people even give in to that feeling. Now, as a business owner, imagine if you could target your potential customers similarly. Wouldn’t that be great? It would get you quality leads and improve your conversion rates. Hence, this method can help you engage with new customers.
The digital marketing technique that we have discussed so far is geofencing marketing. What is it? How do you leverage it for your business? We will get you some answers through this blog.
What is a Geofence?
A geofence is a virtual perimeter drawn around actual physical locations. It can be –
- Your very own business establishment
- The address of your competitor
- An area with the highest concentration of your target audience.
Once you mark a location with a geofence, it becomes your target zone. So, when you implement your advertising strategies, these will revolve around a target zone and the people entering it.
What is Geofencing Marketing?
Once your geofence is up, the next step is working on the geofencing marketing plan. Geofencing leverages GPS, Wi-Fi, GPRS, RFID, and likewise, to collect the locational data of people crossing the fence. In simple words, when a person enters the target zone, the geofencing platform gathers the data from their mobile devices.
The data provides an insight into consumer behavior and intent. You can use this data to create personalized ads and target a potential customer. Once you have gathered the data, you can send 3-5 ads to the person for the next 30 days.
Moreover, geofencing marketing is a very calculated and result-driven process. It guarantees;
- Quality lead generation
- An increase in online and offline traffic
- A significant sales boost
So, if you want to improve the brand awareness, enhance customer engagement, and reach out to new customers, geofencing can be the best option.
How to Start a Geofencing Marketing Campaign?
Initiating a geofencing marketing campaign is a simple step-by-step process:
Step 1
At first, determine the physical addresses you want to geofence into target zones.
Step 2
Next, put up the geofences as per your business goals and marketing objectives.
Step 3
Then, custom create the ads you will send your target audience visiting the target zones through websites and apps.
Step 4
Finally, set up a budget with your geofencing marketing partner. It can cost you anywhere between $1000 and $30000 monthly. For more queries, feel free to contact us.
Wrapping Up
If you are concerned about your poor sales or low foot traffic at your physical store, geofencing marketing can help. Besides, if you want more people to know about your brand, location-targeting will lead people to your products and services. Therefore, you only need a reliable marketing partner with expertise in geofencing. Contact our team at Get Geofencing and take your first step towards business scalability.
