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With the worldwide penetration of mobile phones, brands are using digital fencing marketing to reach their targeted audiences. Know how.
While geofencing marketing isn’t a new concept, its popularity has grown with the massive rise in mobile phone users. Today, geofencing is compatible with 92% of smartphones. Although a great number of digital fencing marketing strategies are focused on smartphones, there are many types of alerts you can send your audiences.
You can send geofences on mobile, tablets, desktops, and even smart television.
Ways In Which Brands Use Geofencing
There are several ways in which brands utilize the benefits of geofencing marketing.
Text Engagement
Oftentimes, brands have to go through a great deal of hassle to get their audiences to sign up for text messages. You might have seen the little box which says something like “It’s okay to send me text messages.”
No business wants to spend thousands of dollars on random text messages to customers. With geofencing, customers receive messages only when they are inside a geofenced area. This increases the probability of clickthrough rate.
In-app advertisements
Most businesses are focusing on developing their own app. The customer downloads the app and the marketers can send in-app notifications or display ads whenever the user enters a geofenced area.
A good example of this is Sephora when they use geofencing technology to assist buyers whenever someone enters the store.
Native ads
Native ads in geofencing marketing constitute advertising that uses paid ads to match the feel and look of media platforms and format. Native ads are compelling by nature, unlike display ads. Even though they are ‘softer’ in their approach, they get more attention-seeking than other forms of advertisements.
Website ads
Very similar to the in-app advertisement, website ads serve ads to consumers once they enter a pre-defined geographic location. You can serve these ads utilizing web search platforms like Google, Bing, etc.
Some Tips to Consider
Mark your locations correctly
According to Salesforce,53% of shoppers visit retailers after receiving location-based marketing messages.If you have a car rental service, you might want to extend your “fence” to airports and events apart from your location.
A clear call to action
The reason why so effective is because it calls for immediate action. Give them a clear and immediate call to action.
Do not rely on a single technique
Lastly, utilize multiple marketing techniques like addressable geofencing, event targeting, search retargeting, etc., for the best results. Get Geofencing uses a mix of digital fencing marketing. This makes sure your company gets a high ROI. Call us for more information!
