Then, devices seen within those plat lines are targeted with mobile, video, and/or OTT/CTV ads. As mentioned, additional demographic overlays can be applied to define your target audience.
Targeting is based on plat line data from property tax and public land surveying information to maximize the precision of addresses being targeted.
Over IP-based solutions, which are being limited due to truncation of IP addresses in programmatic advertising.
Report and break down campaign performance by ZIP+4 level.
Conversion Zones can be used with addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
Targets all individuals at the address on multiple devices. This enables targeting of devices for up to 30 days after they have left address.
Up to 1 million physical addresses can be targeted per campaign.
Improves performance of addressable TV, direct mail, and other campaigns that target specific households by extending their reach, improving their frequency, and providing attribution.
Personalize advertising creativity based on address-level intelligence.
Effectively and efficiently onboard offline data. Create granular audiences from CRM systems and other offline databases (e.g., automotive lease renewals, households using the internet but not video/cable, etc.).
Audiences are consistently updated daily.
EXAMPLE: A local auto dealership is interested in targeting addresses that are due for an upcoming lease renewal. Each physical address that is on their lease renewal list is served with targeted display ads promoting special offers.
EXAMPLE: A local franchise quick-service restaurant is interested in pushing out a promotion to surrounding neighborhoods. Each physical address on their marketing list is served with targeted display ads promoting special offers.
EXAMPLE: A cable company that provides residential cable and internet services is interested in targeting addresses that are current cable subscribers, but not internet subscribers. The physical address that is a cable subscriber but not an internet subscriber is served ads promoting special offers about their internet services.
EXAMPLE: A direct mail company wants to support a direct mail campaign with targeted display ads. The company uses the same address-level data to reach web-connected devices that reside within the residence or business through video, OTT/CTV, display, and native. Further, visitation rates of targeted addresses to advertiser physical locations can be measured to validate total campaign impact on foot traffic.
EXAMPLE: Real estate agents are outlining their farms with ads for homeowners in their designated area. Additionally, agents are geofencing open houses to serve ads to individuals looking at houses for sale.
EXAMPLE: A local dentist’s office is interested in pushing a promotion to current patients about their new teeth whitening services. Each physical address on their marketing list is served with targeted display ads promoting special offers about their services.
Extended Reach
Improved Frequency
Enhanced Targeting
Utility Providers:
Charities:
Politics:
Location-Based Promotions: Retailers and local businesses can send special offers, discounts, or promotions to potential customers when they enter a defined geographic area, such as a shopping mall or a specific store’s vicinity.
Geotargeted Ads: Restaurants can send targeted ads or promotions to potential diners in their delivery radius, encouraging them to order food online or dine in.
Promotions and Test Drives: Dealerships can target potential customers with promotions and offers when they visit their competitors or a location with a high likelihood of vehicle shopping
Emergency Alerts: Authorities can send emergency alerts or notifications to residents in specific geographic areas during natural disasters or other critical events.
Campus Alerts: Educational institutions can send campus-wide alerts or updates to students and staff when they are on or near the campus.
Event Reminders: Event organizers can send reminders or updates to attendees when they enter the event location or its vicinity. Promotional Offers: They can also promote merchandise, concessions, or special deals during the event.
Property Listings: Real estate agents can send property listings, virtual tours, and contact information to potential buyers or renters when they are near a property of interest.
Tourist Information: Tourism boards or businesses can provide tourists with information about nearby attractions, restaurants, and activities as they explore a new area.
Promotions for Passengers: Ride-sharing companies can offer discounts or promotions to passengers as they approach popular pickup locations or event venues.
Addressable geofencing allows advertisers to target individual households using precise GPS and plat line data, without relying on cookies or mobile IDs.
Unlike standard geofencing that targets areas like stores or event venues, addressable geofencing targets specific home or business addresses.
Device ID matching and plat line data are used to associate physical addresses with mobile or connected devices.
Real estate, political campaigns, home services, and healthcare are common industries that benefit from hyper-precise targeting.
They combine data sources and advanced mapping tools to build custom campaigns targeting high-intent addresses.
Then, devices seen within those plat lines are targeted with mobile, video, and/or OTT/CTV ads. As mentioned, additional demographic overlays can be applied to define your target audience.
Targeting is based on plat line data from property tax and public land surveying information to maximize the precision of addresses being targeted.
Over IP-based solutions, which are being limited due to truncation of IP addresses in programmatic advertising.
Report and break down campaign performance by ZIP+4 level.
Conversion Zones can be used with addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
Targets all individuals at the address on multiple devices. This enables targeting of devices for up to 30 days after they have left address.
Up to 1 million physical addresses can be targeted per campaign.
Improves performance of addressable TV, direct mail, and other campaigns that target specific households by extending their reach, improving their frequency, and providing attribution.
Personalize advertising creativity based on address-level intelligence.
Effectively and efficiently onboard offline data. Create granular audiences from CRM systems and other offline databases (e.g., automotive lease renewals, households using the internet but not video/cable, etc.).
Audiences are consistently updated daily.
EXAMPLE: A local auto dealership is interested in targeting addresses that are due for an upcoming lease renewal.
Each physical address that is on their lease renewal list is served with targeted display ads promoting special offers.
EXAMPLE: A cable company that provides residential cable and internet services is interested in targeting addresses that are current cable subscribers, but not internet subscribers.
The physical address that is a cable subscriber but not an internet subscriber is served ads promoting special offers about their internet services.
EXAMPLE: Real estate agents are outlining their farms with ads for homeowners in their designated area.
Additionally, agents are geofencing open houses to serve ads to individuals looking at houses for sale.
EXAMPLE: A local franchise quick-service restaurant is interested in pushing out a promotion to surrounding neighborhoods.
Each physical address on their marketing list is served with targeted display ads promoting special offers.
EXAMPLE: A direct mail company wants to support a direct mail campaign with targeted display ads.
The company uses the same address-level data to reach web-connected devices that reside within the residence or business through video, OTT/CTV, display, and native. Further, visitation rates of targeted addresses to advertiser physical locations can be measured to validate total campaign impact on foot traffic.
EXAMPLE: A local dentist’s office is interested in pushing a promotion to current patients about their new teeth whitening services.
Each physical address on their marketing list is served with targeted display ads promoting special offers about their services.
Extended Reach
Improved Frequency
Enhanced Targeting
Cable, Internet, Electric, etc.
Fundraising, Event Awareness, etc.
Political Parties, Campaign Awareness, etc.
1. What is addressable geofencing?
Addressable geofencing allows advertisers to target individual households using precise GPS and plat line data, without relying on cookies or mobile IDs.
2. How is addressable geofencing different from standard geofencing?
Unlike standard geofencing that targets areas like stores or event venues, addressable geofencing targets specific home or business addresses.
3. How are addresses matched to devices?
Device ID matching and plat line data are used to associate physical addresses with mobile or connected devices.
4. Which industries benefit from addressable geofencing?
Real estate, political campaigns, home services, and healthcare are common industries that benefit from hyper-precise targeting.
5. How does GetGeofencing use addressable technology?
They combine data sources and advanced mapping tools to build custom campaigns targeting high-intent addresses.