It’s an official procedure to declare intention to run (as a candidate) or organize/raise money (as a political group). Here is a link to the candidate registration for the Federal Election Commission.
The candidate or political group appoints staff members and managers for the campaign. The members are responsible for establishing branding strategies in this phase.
Significantly, an election marketing strategy should be based on a thorough analysis of multiple aspects. These include voters, polling data, voter turnout history, voting patterns by demographics as well as information about opponent candidates. The goal is to identify people most likely to vote for a certain candidate and ensure they do so. Here, we need to take into account:
Next is the phase where candidates and political groups starts to launch kick-off campaigns and strengthens public presence.
Campaign Staffing
The campaign phase begins when political parties or candidates promote their agendas, policies and campaigns through various marketing channels. This includes:
Funding is essential in campaigning. Here, candidates and political groups try to raise as much money as possible to support their staff and campaign. Some effective ways they use specifically are:
Evidently, political candidates must meet funding requirements. Also, they should collect the necessary signatures and have at least one opponent to continue with the campaign.
Hence, you can use political advertising campaigns to gain potential voters’ attention in the final stages of a campaign. Besides, an increased amount of campaigning also takes place during this phase.
Final stages of a political campaign are often challenging as there are many obstacles to overcome. It is critical to increase outreach efforts and establish relationships.
On social media, political advertising guidelines can vary greatly.
Twitter for example prohibits ads misleading or attempting to manipulate the user’s opinion of a candidate via deceptive means. However, they have no problem with candidates stating their own views on issues and policies.
It is important to note that politicians cannot use bots in any way when running an ad campaign on Twitter! This is because it could result in spamming. Evidently, spamming can violate terms of service agreements between advertisers and users who follow them.
Of course, Facebook has its own set of rules. But when it comes to regulating political propaganda, online platforms like Facebook or Twitter have no laws. Instead, they use their own policies in place.
Facebook prohibits any ads that are misleading or false when it comes to voting information and candidate stances on issues. Suppose, a politician uses the platform for stricter immigration laws. In that case, Facebook doesn’t allow them to spread an ad about lenient immigration policy. After all, it has led America into economic decline!
Additionally, you need to mark all online advertisements as “political advertising”. Doing so, users know what kind of content they’re getting themselves into before clicking on anything related to politics. In this way, every advertiser can play fair during election season. Even though there are no legal requirements, most advertisers want their customers’ trust more than anything else!
There are so many different ways to utilize digital marketing platforms when running a political campaign! Anywhere from social media ads, Google Ads, email campaigns and influential mobile app ads.
Of course, each platform has its own unique functions that give it an advantage over the others. For example, Facebook offers micro-targeting which enables advertisers to reach very specific audiences based on shared interests or demographics.
Geofencing takes it even a step further, allowing politicians to distribute ads to individuals attending a physical location.
Even better, Facebook allows campaigners to track best performing ad campaigns. It helps them get an idea about where to invest their money. This way no political campaign goes under-budgeted or overspent during any given election season.
Besides, Google Ads is another great way to reach potential voters. You can use it for both organic and paid political. Your campaign could blow off everyone’s expectations. Users can build their own audiences through SEO or run targeted ads based on search results!
Google Ads platforms can also track conversions. These platforms allow advertisers to see how many people have visited certain pages after clicking on a particular ad! Therefore, politicians can easily identify whether their content is effective before they invest in digital ads.
Indeed, Facebook prohibits any misleading ads. Additionally, all ads must follow the digital advertising standards outlined in Facebook’s official terms of use. Due to this, anyone putting people under false pretenses or misleading them into clicking on an ad can be prohibited.
Now, you can find some advertisements misconstruing real news articles! Therefore, it’s always best if people know about the ad when they visit a website or click on an ad!
Put our experience to work for your political campaign.
It targets specific locations like voter precincts, rallies, and competitor events to reach key voters. It dramatically reduces wasted ad spend.
Yes, geofenced political ads can be delivered across mobile, desktop, and connected TV platforms.
Yes, campaigns often overlay geofencing with voter registration data for precise outreach.
Political campaigns must adhere to FCC and FEC regulations regarding digital political advertising. They usually require a disclaimer on the ad stating who paid for the ad.
Metrics include impressions, frequency, engagement, and conversion actions like site visits or sign-ups.