Hello readers! I hope you all are safe and healthy. I am Christopher Seminatore, presenting another insightful blog on geofencing. So far, I have helped you understand geofencing marketing and how it works.
In today’s write-up, I will delve deeper into the various facets of a campaign, focusing on the role of ‘locations’ and the significance of ‘actions’ in an ongoing campaign.
So, without further ado, let’s start by categorizing the different types of locations and the roles each play in geofencing marketing.
Types of Locations in Geofencing Campaign
When starting a geofencing marketing campaign, your focus should be on two types of locations.
- Target zones
- Conversion zones
As you can see in the above picture, the one in blue is the target zone, and the one in red is the conversion zone.
Therefore, you should geofence both when starting a campaign. But why and what is the relevance of target zones and conversion zones?
Target Zone: These are the places your target audience visits the most. For instance, if you own a restaurant that offers dine-in and food delivery services, your target zones will be;
- Residential communities
- Student dorms
- University campuses
- Office buildings, etc.
You can add other places with a higher chance of entertaining people who might order from or visit you. You can also benefit from targeting your competitors.
Conversion Zone: The conversion zone is where you want your target audience to visit your physical address. Your restaurant is your conversion zone.
I hope the concept of locations is clear now.
The target and conversions zones will vary in each business, depending on their target demography and business objectives. Connect with us to discuss and determine your target zones before we start your geofencing marketing campaign. Demarcating the locations helps you track your campaign and the movement of your target audience from one zone to another.
Significance of Actions in a Geofencing Campaign
The idea of geofencing marketing is driving traffic from target zones to the conversion zone.
The campaign starts after you have determined the target and conversion zones. Accordingly, you will set up geofences around those locations. The geofencing platform becomes active, collecting data from the mobile devices of the people moving in an out of the target zone.
At first, you assess the locational data to target potential customers already looking for services or products similar to yours. After that, you start sending personalized ads to those people with high buying intent. You can send the ads 3-5 times per day to remind and encourage them to buy from you.
Now, remember that throughout this phase, you are tracking the movement of the people in both zones. So, when people visit your address (conversion zone) after receiving the ads, you can track that on the platform dashboard. We call that action.
Track Your Zone-Movement & Actions in Real Time on Get Geofencing Platform
Recently we have added a feature on our advanced geofencing advertising platform, which allows you to track your campaign 24/7 in real-time.
Our user-friendly and intuitive dashboard gives you access to your geofencing campaigns. As you can see in the picture:
- The black line shows the impressions or leads.
- Then the blue line points at people clicking on your ads.
- The gold line shows actions.
These are people visiting your business address after receiving the ads. So, if you choose Get Geofencing platform, you can track multiple campaigns in real-time in a few clicks.
That’s all on locations and actions for today! Stay tuned for more insightful reads on our blog page. I will keep you updated on all things related to a geofencing marketing campaign. If you want a consultation, feel free to call or mail me. Until next time!