Key Takeaways:
- Definition: Geofencing marketing targets users based on real-world location using virtual perimeters for precise, real-time ad delivery.
- Strategic Advantage: Businesses can outperform competitors by delivering ads near rival locations, events, or relevant local zones.
- Value-Add by GetGeofencing: Professional ad creatives are included at no extra cost, speeding up launch and improving campaign results.
Geofencing marketing is a powerful way to connect with customers when it matters most, based on where they are in the real world. By creating virtual boundaries around specific locations, businesses can deliver hyper-targeted ads straight to users’ mobile devices the moment they enter a geofenced area. It’s a smart, location-driven strategy that’s quickly becoming a staple in digital advertising plans for industries like retail, automotive, healthcare, and food service.
At GetGeofencing, we don’t just offer access to geofencing tools, we build the entire campaign for you. That means strategic targeting, professional ad creation, and performance tracking from start to finish. Unlike other providers, we include display and video ad production at no additional cost, saving our clients thousands while helping them launch faster and perform better. Our clients don’t have to figure it out alone because we do the work, and we do it well.
In this piece, we’ll break down what geofencing marketing is, how it works, the benefits it offers your business, proven strategies, and real-world campaign examples.
What Is Geofencing Marketing And How Does It Work?
Geofencing marketing uses GPS, RFID, Wi-Fi, or cellular data to create a virtual boundary, a geofence, around a specific location. When a mobile device enters or exits that boundary, it triggers a response, like displaying a targeted ad, sending a push notification, or collecting location data for later retargeting.
At its core, geofencing is about delivering relevant messages to the right audience based on where they are in real time.
For example, a restaurant could set up a geofence around nearby office buildings and serve lunchtime promotions to workers’ smartphones as they step out for a break. Retailers might target shoppers near competitor stores with exclusive deals. The technology adapts to a wide range of industries and goals, from local outreach to national-scale campaigns.
To explore this concept in more depth, check out our dedicated guide:
What is geofencing marketing and how does it work
Benefits Of Geofencing For Your Business
Geofencing marketing goes beyond basic location targeting. It gives businesses a powerful way to drive engagement, increase conversions, and boost ROI, without wasting ad spend on irrelevant audiences.
Here’s how your business can benefit:
Precision Audience Targeting
Geofencing allows you to reach people in real time based on their physical location. Whether it’s a competitor’s store, a convention center, or your own brick-and-mortar location, you control exactly where and when your ads appear.
Real-Time Engagement
Engage users at the most opportune moment, when they’re near your business or actively considering a purchase. Timely, relevant messaging increases the likelihood of immediate action.
Higher Conversion Rates
By reaching users based on intent and location, geofencing campaigns often outperform broader digital strategies. This leads to more efficient ad spend and stronger performance metrics.
Offline-to-Online Attribution
Geofencing helps track when a user saw an ad and later visited a physical location, giving you clearer insights into campaign effectiveness.
Creative Services Included
With GetGeofencing, you don’t have to worry about creating the ads yourself. We provide polished, professional display and video ads, included in every campaign. This not only saves you money but also accelerates your launch timeline and ensures your ads are optimized for geofencing performance from day one.
For an expanded breakdown, visit our full guide:
14 benefits of geofencing for your business
Our Geofencing Marketing Strategies At GetGeofencing
At GetGeofencing, strategy is never one-size-fits-all. Every campaign is designed around your specific goals, audience, and market dynamics, whether you’re targeting local foot traffic, competitor locations, or national events.
Here’s how we approach geofencing marketing for our clients:
Location Intelligence That Works
We start by identifying the highest-performing locations for your campaign. These can include your own storefronts, competitor stores, industry events, or high-traffic zones relevant to your audience.
Custom Geofence Setup
Our team builds precise virtual boundaries, sometimes down to individual buildings or lots, using advanced mapping tools. This ensures your ads only reach the most relevant users.
Ad Creation That Converts
Unlike most providers, we include creative services at no additional cost. Every campaign comes with professionally designed display and video ads tailored for mobile delivery and location relevance.
Campaign Launch and Optimization
Once your campaign goes live, we monitor performance metrics like impressions, clicks, walk-ins, and conversions. Adjustments are made in real time to maximize results.
Retargeting and Attribution
We also build in retargeting strategies and real-world attribution tools, so you know exactly what’s working and where to scale.
Learn more about the full scope of what we offer here:
Our geofencing marketing strategies
Examples Of Successful Geofencing Campaigns
Real-world results speak louder than theory. At GetGeofencing, we’ve helped businesses across industries, from retail and restaurants to healthcare and automotive, launch campaigns that drive real-world outcomes.
Here are just a few examples of how geofencing works in action:
Retail: Stealing Foot Traffic From Competitors
A national apparel brand geofenced competing stores and delivered time-sensitive offers to nearby shoppers. The campaign saw a 27% increase in store visits over a 30-day period, with clear attribution metrics showing conversion uplift from geofencing exposure.
Restaurants: Targeting Lunchtime Crowds
A regional fast-casual chain set up geofences around office parks and nearby event venues. By targeting mobile users during peak lunch hours, the brand achieved a 20% boost in same-day orders and built long-term brand awareness in key locations.
Automotive: Location-Based Test Drive Campaigns
A dealership group geofenced nearby competitor lots, offering exclusive test drive promotions. Users who visited the competitors received ads for limited-time incentives, and nearly 18% of ad recipients visited the dealership within 7 days.
Healthcare: Hyperlocal Service Awareness
A local urgent care clinic used geofencing to raise awareness among residents near its new location. The campaign increased walk-ins and appointment bookings, while providing the clinic with actionable data on peak hours and engagement rates.
Want to dive deeper into actual case studies and inspiration?
Explore more examples of successful geofencing campaigns
Geofencing For Marketers: From Basics To Advanced Tips
Whether you’re new to location-based advertising or already running campaigns, mastering geofencing means understanding both the technical side and the strategic layer behind it.
Here’s how marketers, from startups to seasoned digital teams, can get the most from geofencing:
Start With Clear Goals
Are you aiming to increase foot traffic, boost sales, or build brand awareness? Your objective will determine how geofences are placed, what your messaging should say, and how success is measured.
Choose The Right Locations
Don’t just geofence your own store, geofence where your audience is. That might include competitor stores, nearby events, office parks, or neighborhoods with the right demographics.
Don’t Ignore Timing
Timing is critical. Delivering the right message when someone is near your location, or just before they make a decision, can significantly increase engagement.
Test, Optimize, Repeat
Geofencing isn’t set-it-and-forget-it. Monitor performance data like impressions, CTR, store visits, and conversions. Refine your audience, ad creative, or geofence boundaries as needed.
Go Beyond The Basics With Getgeofencing
What sets us apart is the strategic support we provide. From campaign setup to creative development and performance monitoring, GetGeofencing acts as an extension of your marketing team.
We also provide end-to-end insights and real attribution, helping you make informed decisions about where to double down or scale.
For more marketer-focused insights, visit:
Geofencing for marketers: basics to advanced tips
Why Choose GetGeofencing?
Choosing a geofencing partner isn’t just about technology, it’s about expertise, creative execution, and measurable results. That’s where GetGeofencing stands out.
Here’s what sets us apart from other providers:
All-Inclusive Campaign Execution
Most platforms leave creative up to you, or charge steep fees for professional ads. At GetGeofencing, every campaign includes professionally produced display and video ads at no extra cost. This saves you time, thousands in creative fees, and ensures your campaign is ready to launch fast.
Hyper-Precise Geofencing
We don’t rely on broad radius targeting. Instead, we build precise, custom-drawn geofences using tools that map down to individual buildings or lots. This level of detail helps avoid wasted impressions and improves campaign performance from day one.
Real Attribution & Analytics
Our clients get more than clicks. We track actual foot traffic, measure ad engagement, and provide attribution that shows exactly how your geofencing strategy is driving business outcomes.
Dedicated Support
You won’t be handed off to a generic support line. You’ll work directly with our team, often on a Zoom call with Chris himself, to build and manage a campaign tailored to your business goals.
Ready To Launch A Campaign? Let’s Talk
Geofencing marketing isn’t just a trend, it’s a high-ROI strategy that helps you reach the right audience, in the right place, at the right time. And with GetGeofencing, it’s easier than ever to get started.
Whether you’re looking to drive more in-store visits, outmaneuver competitors, or gain clear visibility into campaign performance, our team is here to help you build a geofencing strategy that actually works.
Book a consultation with Chris and the team today to see how we can customize a campaign for your business: Get started with GetGeofencing.
Final Thoughts
Geofencing marketing isn’t just another digital tactic, it’s a smart, scalable way to reach real customers in real locations with real intent. When done right, it can shift foot traffic away from competitors, improve local visibility, and drive measurable business results.
At GetGeofencing, we make this possible without the complexity. Our clients get full-service campaign execution, from geofencing strategies and creative to optimization and reporting, all under one roof. No added fees. No confusing dashboards. Just results that help you grow.
If your business is ready to use geofencing for marketers to its full potential, we’re ready to build your next high-performing campaign.
Frequently Asked Questions About Geofencing Marketing
What industries benefit the most from geofencing marketing?
Industries with physical locations, like retail, restaurants, automotive, healthcare, and real estate, see the greatest ROI from geofencing marketing.
Is geofencing marketing effective for small businesses?
Yes, small businesses can use geofencing to target local foot traffic and compete with larger brands by delivering highly localized and timely ads.
Can geofencing be used without a mobile app?
Absolutely. While mobile apps can enhance functionality, geofencing ads can be delivered through mobile web, apps, and programmatic advertising platforms.
How accurate is geofencing technology?
With the right tools, geofencing can be accurate within a few meters, especially in urban areas where GPS and Wi-Fi signals are stronger.
What’s the difference between geofencing and GPS tracking?
Geofencing is used for marketing triggers based on a user’s location, while GPS tracking focuses on continuous location monitoring for logistics or movement.
Are there privacy concerns with geofencing?
Geofencing uses anonymized location data and complies with privacy laws. Users must opt-in to location sharing through their devices or apps.
How soon can a geofencing campaign start delivering results?
Many campaigns begin delivering impressions and measurable data within 24–48 hours of launch, especially when built with proper targeting.
Can I use geofencing for event-based marketing?
Yes, temporary geofences can be placed around event venues, trade shows, or conferences to target attendees during or after the event.
What kind of content works best in geofencing ads?
Short, visually compelling messages with a clear call to action tend to perform best. Offers, limited-time deals, or value-based messaging are highly effective.
How does billing work for geofencing advertising?
Most providers bill on a CPM (cost per thousand impressions) basis. GetGeofencing offers custom packages with creative included, making budgeting easier.
