Lead Generation at GetGeofencing

Quality Lead Generation| More Business Opportunities| Increased Revenue

What is Lead Generation?

Lead generation refers to the marketing process of attracting potential customers (or leads) interested in your products or services. These are individuals who have once shown interest in your brand but haven’t yet made any kind of purchase.

In digital marketing, lead generation can happen across multiple channels. Further, you can define leads by the following categories.

• Information-Qualified Lead (IQL): A lead that offers information regarding specific requirements.

• Marketing-Qualified Lead (MQL): A lead that participates in your marketing team’s activities.

• Sales-Qualified Lead (SQL): A lead intending to become a customer.

By unleashing the power of lead generation, businesses can build and nurture their relationships with prospective buyers. In other words, it helps brands drive prospects to their sales funnel and earn high revenues eventually.

That’s what we aim at! GetGeofencing offers performance-driven lead-generation services to businesses across all domains.

Lead Generation Services for Your Business

We are an award-winning Digital Marketing Agency helping businesses, for example, B2C marketers, attract more qualified leads and enable faster conversions. Using our tried and tested techniques, we aid your company with the best value in return.

Image Source: Gartner

#Search Engine Optimization: According to Saleslion’s report, over 85% of consumers conduct online research before purchasing any product or service over the web. With SEO, your brand can appear at the top of the search engine rankings, letting you reach prospects whenever they search for anything relevant to your industry type, product, or service.

      Researchers believe that the basic requisite for lead generation is increasing the number of interactions with a business. In today’s digital era, it is easily possible by practicing SEO. It helps –

•  Increase brand visibility online
• Drive heavy organic traffic to the site
• Get ahead of the competition
• Generate potential leads for a business

     A few best SEO practices that help capture quality leads include – constant keyword research, competitive analysis, website content optimization, content marketing, and link building.

#Pay-Per-Click Advertising: Pay-Per-Click advertising has the power to reach millions of people surrounding the world, generating a great return for a business. Moreover, if you want quick brand exposure and faster results, PPC advertising can be a way to go.

According to Statista’s report, Google generated 209.5 billion USD in 20201 through digital advertising channels.

The graph shows how consistently marketers invest in PPC advertising to earn qualified leads and maximize sales. You can even use a similar approach.

All you need is – engaging ad creatives with an actionable CTA to target the right audience precisely.

Leveraging our online advertising approach, we allow businesses to display their ads on various platforms, such as social media networks, search engines, or other websites. We consider your advertising budget and set up a PPC lead generation campaign accordingly.

Image: Selected online companies ranked by total digital advertising revenue (2012-2022)
Source: Statista

#Social Media Marketing: With 4.26 billion people using social media worldwide, marketing a brand on different social platforms can be a crucial way to capture potential leads. Of course, you need to follow proper tactics to generate the desired results.

GetGeofencing, one of the best lead generation companies, uses platforms like Facebook, LinkedIn, Instagram, and Twitter to promote brands and engage targeted audiences. From generating ideas to creating ads and measuring analytics, we refine your strategy and help you make informed decisions.

#Geofencing Marketing: Location-based marketing strategies offer new marketing opportunities to businesses, taking digital marketing to a whole new level. Considering their compelling benefits, we provide a one-stop geofencing marketing solution helping local brands target prospects precisely and entice them to the doorstep.

 Things we embrace to set up a successful geofencing marketing campaign involve –

• Targeting right audiences
• Selecting appropriate target zones
• Creating timely offers
• Adding a personalized touch to the ad content

      Be it about addressable geofencing or connected TV advertising, you can opt for our geofencing marketing services that can create a great impact on your business results.

#Email Marketing: Global email users in 2023 may hit 4.37 billion, creating a huge opportunity for marketers to use this platform for lead generation. It is a planned approach where you can use your email to communicate with your target audience, nurture leads, and drive conversions.

Email marketing involves creating and sending targeted emails to prospective clients, promoting products or services, and achieving specific marketing objectives. All you require is to build a quality email list that involves individuals willing to receive the latest updates on your business. GetGeofencing takes the responsibility to assist you in all aspects.

Image Source: Statista

#Retargeting: Retargeting or remarketing is the easiest and the most result-oriented technique to generate leads. It involves creating ads or messages for various platforms and targeting individuals familiar with your brand or website and that are more likely to convert.

The marketing method to reconnect people requires a proper ad campaign setup on Google or different advertising platforms across several devices. You can try the Lookalike audience on Facebook or Audience Expansion on Google to target potential customers. In either case, you can find new leads with similar characteristics to your existing customers.

Any queries? Contact us today!

Proven Lead Generation Strategies 

Our one-stop digital marketing agency enables businesses to put their brands in front of the right audience and encourage them to take action as defined in the message. Our quality lead-generation strategies include –

• In-depth market research

• Website optimization

• Assorted lead generation approaches

• Creative ad content creation with actionable CTAs

Unlock Your Lead Generation Potential 

Our ability to develop a business-specific lead generation campaign for our esteemed clients and track real-time analytics is what sets us apart. Are you looking for an efficient lead-generation consultant? Our experts are just a call away.

Schedule a meeting at your convenience!