Targeted Audiences: The Four Types
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How to Use Geofencing What is Geofencing? First, let’s define what geofencing is. Geofencing is placing a digital parameter around a physical location and generating an audience of people attending that location. It allows advertisers to show ads to a very targeted audience. Ads can range from targeted display ads [...]
Best Geofencing Marketing Companies 2021 You know location-based marketing is effective and you need to do it for your business. Getting your business in front of targeted, local audiences impacts sales and growth. How do you do it? Geofencing Companies specialize in getting your business in front of an active [...]
Geofence Advertising | Ways To Target Your Audience A majority of buyer journeys start with the smartphone. That is an incredible statistic. A staggering 65% of purchasing decisions start with the cell phone. It’s also useful to note that most of us spend 8 hours a day performing digital activities. [...]
What is Geofencing and How Does it Help Businesses? Geofencing works off the location reader on your cell phone. If you can order an uber or have food delivered, your location reader is on. This means you can be added to an active audience and receive relevant advertising. What is [...]
Geofencing for Events Next time you go to a ballgame or any other event, take a look around. First, notice the sponsorships displaying on banners and scoreboards. Colorful flags with sponsored brands flap in the wind. Scoreboards display huge logos with lights and colors. Big Buy, Bud Lite, Riley’s Auto [...]