Geofencing works off the location reader on your cell phone. If you can order an uber or have food delivered, your location reader is on. This means you can be added to an active audience and receive relevant advertising.
What is Geofencing and How it Helps Businesses:
When someone with a cell phone enters a geofenced area or target zone, the encrypted information is added to an audience. An advertiser can now serve ads to this audience across most websites, apps, and even television.
We can also track when someone receiving ads crosses over into a conversion zone like your place of business. This provides a precise ROI on your advertising dollars.
Picture of a desktop computer, cell phone, tablet, and television
Remember, the places you physically go is the strongest indicator of your buying intent.
Relevant advertising to targeted audiences provides the best results.
For more information, check out these videos on geofencing.
For any questions, please feel free to check out our website at www.getgeofencing.com
or give us a call at our offices: 866-951-0330
Christopher Seminatore is former Naval Intelligence. He became familiar with military applications of geofencing technology during the Gulf War. Since its crossover into the private markets, he has innovated strategies and protocols for effective marketing capabilities. He currently is a guest lecturer at UC Irvine for the Masters Business Curriculum – Hyper Local Marketing. Christopher resides in Los Angeles, California and is an avid motorcycle enthusiast. Drop by and say hi at his Facebook Page.