fbpx

What is Geofencing?

May 18, 2021

Geofencing works off the location reader on your cell phone.  If you can order an uber or have food delivered, your location reader is on. This means you can be added to an active audience and receive relevant advertising.

What is Geofencing and How it Helps Businesses:

When someone with a cell phone enters a geofenced area or target zone, the encrypted information is added to an audience. An advertiser can now serve ads to this audience across most websites, apps, and even television.

We can also track when someone receiving ads crosses over into a conversion zone like your place of business.  This provides a precise ROI on your advertising dollars.

Picture of a desktop computer, cell phone, tablet, and television

Remember, the places you physically go is the strongest indicator of your buying intent.

Relevant advertising to targeted audiences provides the best results.

For more information, check out these videos on geofencing.

Christopher Seminatore
Christopher Seminatore
Owner – GetGeofencing

For any questions, please feel free to check out our website at www.getgeofencing.com

or give us a call at our offices: 866-951-0330

Christopher Seminatore is former Naval Intelligence.  He became familiar with military applications of geofencing technology during the Gulf War.  Since its crossover into the private markets, he has innovated strategies and protocols for effective marketing capabilities.  He currently is a guest lecturer at UC Irvine for the Masters Business Curriculum – Hyper Local Marketing. Christopher resides in Los Angeles, California and is an avid motorcycle enthusiast.  Drop by and say hi at his Facebook Page.

Chris Seminatore Get GeoFencing

About The Author:

Christopher Seminatore is the Managing Partner at GetGeofencing. He is ex-Naval Intelligence, graduated from Miami of Ohio, currently resides in Baja California and guest lectures at UC Irvine on Hyper-Local Marketing for the Business Administration Master’s Program. He is spearheading another project to assist business owners aptly named GetGeoLocal. Mr. Seminatore is an avid motorcycle enthusiast that hates working out but does it anyway. Go Bengals, Go Rams!  

Related Articles

What is a Geofence?

What is a Geofence?

You may be asking yourself, exactly what is a Geofence? Geofences are digital parameters placed around physical locations. Watch the video below for a more detailed explanation.Geofences Capture Information and Build Targeted Audiences In the world of digital...

Best Digital White Label Marketing Agency

Best Digital White Label Marketing Agency

Good digital white label marketing solutions are hard to come by.  The market is cluttered with agencies that are slow, ineffective, and expensive.   What are Digital White Label Agencies? White Label Digital Marketing Agencies are usually agencies with...

Target Marketing: Geofencing Competitor Locations

Target Marketing: Geofencing Competitor Locations

Target marketing is a powerful tool to help businesses grow. Learn how geofencing can be used for target marketing in this article by GetGeofencing.com, the top source of information on geofencing and location-based services (LBS).