Geofencing Display Ads: 3 Golden Tips to Keep in Mind
How do you publish the best geofencing display ads? What are the best practices to follow? Here’s everything you must follow!
Running localized advertising can also be pretty expensive. But it does not mean you cannot run ads within your budget. It’s possible as long as you choose geofencing display ads. So, how do you start the journey?
Create a digital perimeter around a physical location. This can be around your store or competitor’s place. The moment people enter the fence, you can send out personalized messaging. As a result, you can lure them into your store.
However, the road to successful geofencing is not that easy. If the fence is too large or small, it’s the opposite of cost-efficient. Geofencing helps you save money by avoiding meaningless ad spend.
70% of people in the US check their phones within 5 minutes of getting a notification alert. Can you imagine where your business will take off with geofencing display ads? If you want to know the best practices, let’s check out these tips.
Maintain Display Ad Basics
After seeing the ad, people want to know who is sending it. Make sure the logo is professionally-designed and fosters brand awareness. You can reach out to us to get additional help with the logo. Besides that, there must be a value proposition. Put on your customers’ shoes; consider how they will enjoy your product/service.
Another thing to notice is the CTA. Choose a suitable and attractive call-to-action and ensure it pops really off. Meanwhile, optimize the landing page so that a compelling CTA does not go in vain.
Customized Messaging is a Must
Geofencing display ads are about creating personalized experiences. Let’s say you own a landscaping business and want to attract wealthy clients. You can schedule display ads around posh neighborhoods and target people entering the fence.
Similarly, when you know there’s a concert near your restaurant, you can run promotional offers. Either way, make sure the message resonates with the people you are targeting.
Work on the Ad Copy and Ad Design
The success of geofencing ads depends on a lot of things. Without the perfect ad copy or design, it may be an epic fail. Copy gets the brand message across to your people. Therefore, check whether the value proposition is in the ad copy in a succinct way.
If it becomes verbose, the audience will lose interest. If the design is too cluttered, people will skip the ad. In addition, effective communication is the key. You can further redesign the banner as long as it works.
In the end, you can leave these technicalities to us. Our expert team will walk you through the best geofencing display ads and show how you can churn out one as well. Dial 866-951-0330 today!